Browse by Aston Author

Lee, Nick J.; Beatson, Amanda and Lin, Yuh-Jiin (2010). Stereotypes of Taiwanese salespeople at the services interface. International Journal of Services Technology and Management, 14 (2-3), pp. 217-232.

Lee, Nick J. (2010). On a distinction between casual and formative variable models:theoretical issues and practical implications for organizational researchers. Working Paper. Aston University, Birmingham.

Lee, Nick J. and Greenley, Gordon E. (2010). Brief reflections. European Journal of Marketing, 44 (6), pp. 679-699.

Lee, Nick J.; Beatson, Amanda; Garrett, Tony C.; Lings, Ian and Zhang, Xi (2009). A study of the attitudes towards unethical selling amongst Chinese salespeople. Journal of Business Ethics, 88 (Suppl.), pp. 497-515.

Cadogan, John W.; Lee, Nick J.; Tarkiainen, Anssi and Sundqvist, Sanna (2009). Sales manager and sales team determinants of salesperson ethical behaviour. European Journal of Marketing, 43 (7-8), pp. 907-937.

Lee, Nick J. and Franke, G. (2009). Comparing formative and reflective measurement models on the same indicators. IN: American Marketing Academy Conference. 2009-01-01 - 2009-01-01.

Lee, Nick J.; Franke, George R. and Chang, Woojung (2009). Empirical agreement between formative and reflective measurement models:a Monte-Carlo analysis. IN: 2009 AMS Annual Conference Proceeding. UNSPECIFIED.

Lee, Nick J.; Tarkiainen, Anssi; Sundqvist, Sanna and Cadogan, John W. (2009). Field sales management control systems:influence on salespersons' psychological and behavioral responses. IN: 2009 Academy of Marketing Science Annual Conference. 2009-05-20 - 2009-05-23.

Lee, Nick J.; Tarkiainen, Anssi; Sundqvist, Sanna and Cadogan, John W. (2009). Multi-level approach to field sales management control systems:exercised control vs. perceived control. IN: AMS World Marketing Congress 2009. 2009-07-22 - 2009-07-25.

Lee, Nick J.; Tarkiainen, Anssi; Sundqvist, Sanna and Cadogan, John W. (2009). The managerial determinants of unethical behavior in the sales force. IN: 38th European Marketing Academy Conference. 2009-05-25 - 2009-05-29.

Wieske, Jan; Lee, Nick J.; Broderick, Amanda J.; Dawson, Jeremy F. and van Dick, Rolf (2008). Multilevel analyses in marketing research:differentiating analytical outcomes. Journal of Marketing Theory and Practice, 16 (4), pp. 321-340.

Hooley, Graham J.; Kim, Kyung H.; Lee, DongHae; Lee, Nick J.; Jung, Hong-Seob and Jeon, Byung J. (2008). Brand equity and purchase intention in the fashion industry. IN: International Textile and Apparel Association annual conference. 2008-11-05 - 2008-11-08.

Petrovici, Dan; Marinova, Svetla; Marinov, Marin and Lee, Nick J. (2007). Personal uses and perceived social and economic effects of advertising in Bulgaria and Romania. International Marketing Review, 24 (5), pp. 539-562.

Beatson, Amanda; Lee, Nick J. and Coote, Leonard V. (2007). Self-service technology and the service encounter. Service Industries Journal, 27 (1), pp. 75-89.

Lee, Nick J.; Cadogan, John W. and Durden, Geoffrey R. (2007). Work-related stressors and psychological strain in the sales force:the role of intrinsic and extrinsic motivation. IN: Australian & New Zealand Marketing Academy (ANZMAC) 3Rs Reputation, Responsibility, Relevance. Thyne, Maree; Deans, Kenneth R. and Gnoth, Juergen (eds) UNSPECIFIED.

Lee, Nick J.; Beaston, Amanda T.; Durden, Geoffrey R. and Taylor, Paul (2007). The effect of salesperson stereotype activation on consumer emotional profiles and cognition. IN: Flexible marketing in an unpredictable world. UNSPECIFIED.

Hughes, Paul; Morgan, Robert E.; Hughes, Matthew and Lee, Nick J. (2006). Product-market strategy comprehensiveness and business performance:an analysis of antecedents and moderators. IN: AMA Winter Educators' Conference Proceedings. Johnson, Jean L. and Hulland, John (eds) UNSPECIFIED.

Broderick, Amanda J.; Dawson, Jeremy; Lee, Nick J.; Wieses, J. and van Dick, Rolf (2006). Multilevel analyses in marketing research:differentiating. Working Paper. Aston University.

Lee, Nick J. and Senior, Carl (2006). Neuromarketing research. Working Paper. Aston University.

Lee, Nick J.; Cadogan, John W. and Durden, Geoffrey R. (2006). An empirical investigation of work-related stressors and psychological strain in the sales force. IN: Proceedings of the European Marketing Academy (EMAC) Conference 2006 Athens, Greece, 2006. Avonlitis, George J.; Papavassiliou, Nikolaos and Papastathopoulou, Paulina (eds) Athens (GR): European Marketing Academy.

Newman, Anouche; Lings, Ian and Lee, Nick J. (2005). What's in a handshake? Exploring business-to-business relational exchange. Marketing Review, 5 (2), pp. 129-144.

Saunders, John and Lee, Nick J. (2005). Whither research in marketing? European Journal of Marketing, 39 (3-4 Sp), pp. 245-260.

Lee, Nick J.; Cadogan, John W.; Durden, Geoffrey R. and Thyil, Vijaya (2005). A model of sales manager-salesperson social exchange under problem resolution conditions. IN: 34th EMAC conference : Rejuvenating Marketing:Contamination, innovation, integration 24th-27th May 2005 University of Bocconi, Milan Italy. UNSPECIFIED.

Newman, Anouche; Lings, Ian N. and Lee, Nick J. (2004). Whats in a handshake? Exploring business-to-business relational exchange. IN: Virtue in marketing. UNSPECIFIED.

Lee, Nick J.; Cadogan, John W.; Durden, Geoffrey R. and Thyil, Vijaya (2004). The quality of sales manager:salesperson exchanges perspective under problem resolution conditions. IN: Australian and New Zealand Marketing Academy Conference 2004. 2004-12-04 - 2004-12-06.

Lee, Nick J. and Broderick, Amanda J. (2004). A social networks conceptualisation of on-line word-of-mouth communication. IN: Virtue in marketing. UNSPECIFIED.

Broderick, Amanda and Lee, Nick J. (2003). The creation and evaluation of consumption-related interpersonal communication through on-line communities. IN: Proceedings of Academy of Marketing conference 2003. Farrell, Andrew; Lee, Nick and Lings, Ian (eds) UNSPECIFIED.

Cadogan, John W. and Lee, Nick J. (2002). Measuring sales manager problem resolution styles:conceptual and empirical development. IN: Proceedings of 31st EMAC annual conference. Farhangmehr, M. (ed.) UNSPECIFIED.

Broderick, Amanda; Lee, Nick J. and Brown, J. (2002). On-line consumer networks:creating organisational value through virtual communities. IN: Joint Research Symposium Proceedings. UNSPECIFIED.

Lee, Nick J. and Cadogan, John W. (2002). Reliance on outcome-based organisational control systems and unethical selling behaviour:theoretical development. IN: Academy of Marketing Annual Conference 2002. Tynan, C.; Ennew, C.; Winklhofer, H.; O'Malley, L.; McKechine, S.; Mitussis, D.; Patterson, M. and Liao, M.N. (eds) UNSPECIFIED.

Morgan, K.; Broderick, Amanda J. and Lee, Nick J. (2001). Consumer affiliation in the virtual marketplace. IN: British Academy of Management Conference 2001. 2001-09-05 - 2001-09-07.

Cadogan, John W. and Lee, Nick J. (2001). Measuring sales manager problem resolution behaviour styles. IN: Proceedings of the 2001 ANZMAC conference. Chetty, S. and Collins, B. (eds) UNSPECIFIED.

Lee, Nick J. and Cadogan, John W. (2001). Sales manager problem resolution behaviour:a framework for future research. IN: Academy of Marketing Conference 2001. UNSPECIFIED.

Lee, Nick J. and Greenley, Gordon E. Being a successful and valuable peer reviewer. European Journal of Marketing, 43 (1-2), pp. 5-10.

Kim, Kyung H.; Ko, Eunju J.; Hooley, Graham J.; Lee, Nick J.; Lee, DongHae; Jung, Hong-Seob; Jeon, Byung J.; Moon, Hakil and Hoon, Kim K. Brand equity and purchase intention in fashion industry:a cross-cultural study in Asia and Europe. Journal of Global Academy of Marketing Science, 18 (4), pp. 247-278.

Kleijen, Mirella H.P.; Lee, Nick J. and Wetzels, Martin G.M. Consumer resistance to innovations. IN: Proceedings of the European Marketing Academy (EMAC) Conference 2006 Athens, Greece, 2006. Avonlitis, George J.; Papavassiliou, Nikolaos and Papastathopoulou, Paulina (eds) European Marketing Academy.

Moncrief, William C.; Marshall, Greg W.; Lee, Nick J. and Cron, William L. Creating research collaboration among the global community of sales scholars:key takeaways from the 2013 AMA faculty consortium. Journal of Personal Selling and Sales Management, 34 (3), pp. 232-239.

Lee, Nick J. and Lings, Ian N. Doing business research:a guide to theory and practice. SAGE.

Lee, Nick J.; Brodbeck, Felix C. and Overend, John Ethnic diversity and group performance in a business simulation exercise:a matter of time and scale. IN: Proceedings of European Association of Work and Organisational Psychology Conference. UNSPECIFIED.

Brodbeck, Felix C.; Guillaume, Yves R.F. and Lee, Nick J. Ethnic diversity as a multilevel construct:the combined effects of dissimilarity, group diversity, and societal status on learning performance in work groups. Journal of Cross-Cultural Psychology, 42 (7), pp. 1198-1218.

Lee, Nick J. and Chamberlain, Laura Neuroimaging and psychophysiological measurement in organizational research:an agenda for research in organizational cognitive neuroscience. Annals of the New York Academy of Sciences, 1118 , pp. 18-42.

Nicholls, Alex and Lee, Nick J. Purchase decision-making in fair trade and the ethical 'gap':'is there a fair trade twix?'. Journal of Strategic Marketing, 14 (4), pp. 369-386.

Lee, Nick J. and Cadogan, John W. Sales force social exchange in problem resolution situations. Industrial Marketing Management, 38 (3), pp. 355-372.

Lee, Nick J.; Rudd, John; Beatson, Amanda T.; Cadogan, John W.; Souchon, Anne L. and Lin, Yuh-Jin Stereotypes of salespeople in Taiwan:an empirical examination and research agenda. IN: UK Academy of Marketing Conference. 2005-07-01 - 2005-07-01.

Wieske, Jan; Homburg, Christian and Lee, Nick J. Understanding the adoption of new brands through salespeople:a multilevel framework. Journal of the Academy of Marketing Science, 36 (2), pp. 278-291.

Lee, Nick J.; Broderick, Amanda J. and Chamberlain, Laura M. What is 'neuromarketing'? A discussion and agenda for future research. International Journal of Psychophysiology, 63 (2), pp. 199-204.

Pankhaniaa, Asha; Lee, Nick J. and Hooley, Graham J. Within-country ethnic differences and product positioning:a comparison of the perceptions of two British sub-cultures. Journal of Strategic Marketing, 15 (2-3), pp. 121-138.

Shu, Shih-Tung; Wong, Veronica and Lee, Nick J. The effects of external linkages on new product innovativeness:an examination of moderating and mediating influences. Journal of Strategic Marketing, 13 (3), pp. 199-218.

Lee, Nick J.; Sandfield, Anna and Dhaliwal, Baljit An empirical study of salesperson stereotypes amongst UK students and their implications for recruitment. Journal of Marketing Management, 23 (7-8), pp. 723-744.

Lee, Nick J. and Hooley, Graham J. The evolution of "classical mythology" within marketing measure development. European Journal of Marketing, 39 (3-4 Sp), pp. 365-385.

Kleijen, Mirella; Lee, Nick J. and Wetzels, Martin An exploration of consumer resistance to innovation and its antecedents. Journal of Economic Psychology, 30 (3), pp. 344-357.

Senior, Carl and Lee, Nick J. A manifesto for neuromarketing science. Journal of Consumer Behaviour, 7 (4-5), pp. 263-271.

Lee, Nick J. and Broderick, Amanda J. The past, present and future of observational research in marketing. Qualitative Market Research, 10 (2), pp. 121-129.

Lee, Nick J. and Greenley, Gordon E. The primacy of theory. European Journal of Marketing, 42 (9-10), pp. 873-978.

Lings, Ian N.; Durden, Geoff; Lee, Nick J. and Cadogan, John W. The role of emotional labour and role stress on burnout and psychological strain in high contact service employees. IN: Proceedings of Academy of Marketing Conference 2010. UNSPECIFIED.

Orriols-Puig, Albert; Martínez-López, Francisco J.; Cassilas, Jorge and Lee, Nick J. A soft-computing-based method for automatic discovering of fuzzy-rules in databases:uses for academic research and management support in marketing. IN: Proceedings of the 2010 global marketing conference. Academy of Marketing Science.

Lee, Nick J. and Greenley, Gordon E. The theory-practice divide:thoughts from the Editors and Senior Advisory Board of EJM. European Journal of Marketing, 44 (1-2), pp. 5-20.