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Number of items: 3.

Article

Lee, Nicholas; Brown, Jo and Broderick, Amanda (2007). Word of mouth communication within online communities:conceptualizing the online social network. Journal of Interactive Marketing, 21 (3), pp. 2-20.

Book Section

Broderick, Amanda and Lee, Nick J. (2003). The creation and evaluation of consumption-related interpersonal communication through on-line communities. IN: Proceedings of Academy of Marketing conference 2003. Farrell, Andrew; Lee, Nick and Lings, Ian (eds) UNSPECIFIED.

Broderick, Amanda; Lee, Nick J. and Brown, J. (2002). On-line consumer networks:creating organisational value through virtual communities. IN: Joint Research Symposium Proceedings. UNSPECIFIED.

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