Browse by Aston Author

Article

Santos-Vijande, María Leticia; Rudd, John and López-Sánchez, José Ángel (2016). Frontline employees' collaboration in industrial service innovation:routes of co-creation's effects on new service performance. Journal of the Academy of Marketing Science, 44 (3), pp. 350-375.

Gupta, Soumitra; Rudd, John and Lee, Nick (2014). Business sustainability through successful integration of marketing and operations. Industrial Marketing Management, 43 (1), pp. 3-5.

Gilliland, David and Rudd, John (2013). Control of electronic channel affiliates:an exploratory study and research propositions. Journal of Business Research, 66 (12), pp. 2650-2656.

Larsen, Fridrik; Greenley, Gordon; Palmer, Mark and Rudd, John (2009). Brands and branding of commodities, a case from the electricity sector. Rannsóknir í félagsvísindum, 10 , pp. 207-220.

Larsen, Fridrik; Greenley, Gordon; Palmer, Mark and Rudd, John (2008). Commodity branding:a review, conceptualization and research agenda. Rannsóknir í félagsvísindum, 9 , pp. 149-162.

Punjaisri, Khanyapuss; Evanschitzky, Heiner and Rudd, John Aligning employee service recovery performance with brand values:the role of brand-specific leadership. Journal of Marketing Management, 29 (9-10), pp. 981-1006.

Blut, Markus; Evanschitzky, Heiner; Backhaus, Christof; Rudd, John and Marck, Michael Securing business-to-business relationships:the impact of switching costs. Industrial Marketing Management, 52 , pp. 82-90.

Book Section

Sood, Aarti; Rudd, John and Farrell, Andrew (2013). What does "good" look like? A three-country examination of marketing practice. IN: EMAC 2013 : 42nd annual EMAC conference. Sezgin, Selime; Karaosmanoglu, Elif and Elmadag Bas, Ayse B. (eds) UNSPECIFIED.

Sibai, Olivier; De Valck, Kristine; Rudd, John and Farrell, Andrew (2012). Conflicts and online community social capital:the influence of conflict management practices. IN: 7th Consumer Culture Theory (CCT) Conference. Oxford: UNSPECIFIED.

Rudd, John (2012). "Marketing is all about T-shirts and posters - right?". IN: Ready for change? Transition through turbulence to reformation and transformation. Heimer-Rathbone, Cora L. (ed.) Basingstoke (UK): Palgrave Macmillan.

Parkes, Geoff and Rudd, John (2012). ‘I know you are satisfied but did you learning anything’:use of video in marketing case study tutorials. IN: Good practice guide in learning and teaching. Green, Julie and Higson, Helen (eds) Good practice guide in learning and teaching . Aston University.

Farrell, Andrew; Rudd, John; de Valck, Kristine and Sibai, Olivier Keyboard warriors in cyberfights:conflict in online communities of consumption and its effects on community resources. IN: [Proceedings]. Cotte, June and Wood, Stacy (eds) North American advances in consumer research . Association for Consumer Research.

Rudd, John MSC marketing management dissertations:an update and reflection on supervisor allocation and student supervisor process. IN: Good practice guide in learning and teaching. Green, Julie and Higson, Helen (eds) Good practice guide in learning and teaching . Aston University.

Sibai, Olivier; Farrell, Andrew; Rudd, John and de Valck, Kristine We want drama! The effect of online conflict on social capital in online communities of consumption. IN: EMAC 2013 : 42nd annual EMAC conference. Sezgin, Selime; Karaosmanoglu, Elif and Elmadag Bas, Ayse B. (eds) UNSPECIFIED.

Conference or Workshop Item

Shepherd, Neil and Rudd, John (2011). Strategic decision implementation. IN: British Academy of Management Conference 2011. Aston University, 2011-09-12 - 2011-09-15.

Shepherd, Neil; Rudd, John and Greenley, Gordon (2010). Strategic decision making in small businesses:implications for strategic flexibility and strategic adaptation. IN: 30th SMS annual international conference. 2010-09-12 - 2010-09-12.

Lee, Nick J.; Rudd, John; Beatson, Amanda T.; Cadogan, John W.; Souchon, Anne L. and Lin, Yuh-Jin Stereotypes of salespeople in Taiwan:an empirical examination and research agenda. IN: UK Academy of Marketing Conference. 2005-07-01 - 2005-07-01.

Shepherd, Neil and Rudd, John An examination of intuition in strategic decision-making:the role of context. IN: SMS 32nd annual international conference. 2012-10-06 - 2012-10-09.