Browse by Aston Author

Article

Glanfield, Keith; Saunders, John; Evanschitzky, Heiner and Rudd, John M. (2017). Corporate identity at the stakeholder group level. International Studies of Management and Organization, 47 (2), pp. 135-158.

Saunders, John and Wong, Veronica (2011). Manoeuvring towards research decline:the RAE and the decline of Britain's international research standing. European Journal of Marketing, 45 (4), pp. 484-512.

Verboef, Peter C.; Leeflang, Peter S.H.; Reiner, Jochen; Natter, Martin; Baker, William; Grinstein, Amir; Gustafsson, Anders; Morrison, Pamela and Saunders, John (2011). A cross-national investigation into the marketing department's influence within the firm:toward initial empirical generalizations. Journal of International Marketing, 19 (3), pp. 59-86.

Laforet, Sylvie and Saunders, John (2005). Managing brand portfolios:How strategies have changed. Journal of Advertising Research, 45 (3), pp. 314-327.

Saunders, John and Lee, Nick J. (2005). Whither research in marketing? European Journal of Marketing, 39 (3-4 Sp), pp. 245-260.

Greenley, Gordon; Hooley, Graham and Saunders, John (2004). Management processes in marketing planning. European Journal of Marketing, 38 (8), pp. 933-955.

Stagg, Chris; Saunders, John and Wong, Veronica (2002). Go/no-go criteria during grocery brand development. Journal of Product and Brand Management, 11 (7), pp. 459-482.

Speed, Richard and Saunders, John (2001). Life with sheepdogs:alternative metaphorical models of the doctoral research process revisited. Marketing Review, 2 (4), pp. 475-489.

Saunders, John; Stern, Philip; Wensley, Robin and Forrester, Ros (2000). In Search of the Lemmus Lemmus:An Investigation into Convergent Competition. British Journal of Management, 11 (S1), S81-S95.

Chan, Priscilla Y.L.; Saunders, John; Taylor, Gail and Souchon, Anne Brand personality perception - regional or country specific. [European] Advances in Consumer Research, 6 , pp. 300-307.

Melewar, T.C.; Saunders, John and Balmer, John M.T. Cause, effect and benefits of a standardised corporate visual identity system of UK companies operating in Malaysia. European Journal of Marketing, 35 (3/4), pp. 414-427.

Parkerson, Brenda and Saunders, John City branding:can goods and services branding models be used to brand cities? Place Branding, 1 (3), pp. 242-264.

Saunders, John; Wong, Veronica; Stagg, Chris and Fontan, Mariadel M.S. How screening criteria change during brand development. Journal of Product and Brand Management, 14 (4), pp. 239-249.

Jobber, David; Saunders, John and Mitchell, Vince-Wayne Prepaid monetary incentives on mail survey response. Journal of Business Research, 57 (4), pp. 347-350.

Monograph

Verhoef, Peter C.; Leeflang, Peter S.H.; Natter, Martin; Baker, William; Grinstein, Amir; Gustafsson, Anders; Morrison, Pamela and Saunders, John A cross-national investigation into the marketing department's influence within the firm. Working Paper. MSI.

Conference or Workshop Item

Saunders, John; Argyriou, Evmorfia; Verhoef, Peter and Leeflang, Peter (2008). Marketing at the top? The questionable influence of marketing in top decision making. IN: Academy of Marketing Annual Conference. 2008-07-07 - 2008-07-10.

Verhoef, Peter C.; Leeflang, Peter; Morrison, Pamela; Baker, William; Grinstein, Amir and Saunders, John An international study of the influence of the marketing department within firms. IN: 38th European Marketing Academy Conference. 2009-05-25 - 2009-05-29. (Unpublished)

Book

Kotler, Philip; Wong, Veronica; Saunders, John and Armstrong, Gary (2004). Principles of marketing. Financial Times/Prentice Hall.