Consumer affiliation in the virtual marketplace

Morgan, K., Broderick, Amanda J. and Lee, Nick J. (2001). Consumer affiliation in the virtual marketplace. IN: British Academy of Management Conference 2001. 2001-09-05 - 2001-09-07.
Divisions: Aston Business School > Marketing & strategy
Aston Business School > Marketing & strategy research group
Event Title: British Academy of Management Conference 2001
Event Type: Other
Event Dates: 2001-09-05 - 2001-09-07
Published Date: 2001
Authors: Morgan, K.
Broderick, Amanda J.
Lee, Nick J.

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