Kleijen, Mirella; Lee, Nick J. and Wetzels, Martin (2009). An exploration of consumer resistance to innovation and its antecedents. Journal of Economic Psychology, 30 (3), pp. 344-357.
|Divisions:||ASTON EPrints organisational structure > Schools_of_Study > Aston Business School > Marketing Group (ABS)|
|Uncontrolled Keywords:||innovation,consumer resistance,focus groups,Economics and Econometrics,Applied Psychology,Sociology and Political Science|