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Number of items: 14.


Lee, Keon Bong and Wong, Veronica (2010). New product development proficiency and multi-country product rollout timeliness. International Marketing Review, 27 (1), pp. 28-54.

Chou, Ting-Jui and Wong, Veronica (2009). Unravelling concealed cognitive structures:generalised linear modelling of hierarchical value maps. International Journal of Market Research, 51 (4), pp. 521-542.

Ackfeldt, Anna-Lena and Wong, Veronica (2006). The antecedents of prosocial service behaviours:an empirical investigation. Service Industries Journal, 26 (7), pp. 727-745.

Hooley, Graham J.; Greenley, Gordon E. and Wong, Veronica (2003). Marketing: a history of the next decade. Journal of Marketing Management, 19 (5/6), pp. 517-522.

Theoharakis, Vasilios and Wong, Veronica (2002). Marking high-technology market evolution through the foci of market stories:the case of local area networks. Journal of Product Innovation management, 19 (6), pp. 400-411.

Stagg, Chris; Saunders, John and Wong, Veronica (2002). Go/no-go criteria during grocery brand development. Journal of Product and Brand Management, 11 (7), pp. 459-482.

Saunders, John; Wong, Veronica; Stagg, Chris and Fontan, Mariadel M.S. How screening criteria change during brand development. Journal of Product and Brand Management, 14 (4), pp. 239-249.

Shu, Shih-Tung; Wong, Veronica and Lee, Nick J. The effects of external linkages on new product innovativeness:an examination of moderating and mediating influences. Journal of Strategic Marketing, 13 (3), pp. 199-218.

Book Section

Theoharakis, Vasilios; Wong, Veronica and Vakratsas, Demetrios (2004). The role of market information in the diffusion of competing technology standards. IN: Proceedings of the Marketing Science Conference. UNSPECIFIED.

Theoharakis, Vasilios; Vakratsas, Demetrios and Wong, Veronica (2002). Hype and the emergence of technological standards:the case of Local Area Networks (LANs). IN: Proceedings of the 31st EMAC annual conference. Farhangmehr, M. (ed.) UNSPECIFIED.

Ackfeldt, Anna-Lena and Wong, Veronica The effect of management strategies on employee attitudes and service behaviours:an illustrative case study. IN: Management futures. BAM conference . British Academy of Management.

Conference or Workshop Item

Kourogiorgas, Georgios; Despic, Ozren; Thanassoulis, Emmanuel and Wong, Veronica (2008). A case study on services upgrading prediction. IN: 30th Annual Marketing Science Conference. 2008-06-12 - 2008-06-14.


Kotler, Philip; Wong, Veronica; Saunders, John and Armstrong, Gary (2004). Principles of marketing. Financial Times/Prentice Hall.

Wong, Veronica; Saunders, John A.; Kotler, Philip and Armstrong, Gary Marketing:podręcznik europejski. Polskie Wydawnictwo Ekonomiczne.

This list was generated on Tue Apr 10 01:09:18 2018 BST.