Brief reflections

Lee, Nick J. and Greenley, Gordon E. Brief reflections. European Journal of Marketing, 44 (6), pp. 679-699.


Purpose – The purpose of this editorial is to explicitly recognise the first issue of EJM completely made up of submissions received under the new editorial team of Lee and Greenley, operating since January 2008. The authors also seek to make some broader points about academic review, and journal ranking. Design/methodology/approach – The authors provide some conceptual thinking regarding journal review, and academic ranking of journals. Findings – The authors propose that it is potentially dangerous to restrict the perception of top quality work to only that published in a limited selection of journals, and that research needs to be judged on its own merits. Research limitations/implications – These thoughts are preliminary and intended to spark thinking and debate, not to represent editorial policy. Owing to space constraints, the coverage of many issues is necessarily brief. Practical Implications – Marketing researchers should find these thoughts at the very least stimulating, and may wish to investigate these issues further. Originality/value – The editorial should provide some interesting food for thought for marketing researchers.

Publication DOI:
Divisions: Aston Business School > Marketing & strategy
Uncontrolled Keywords: international marketing,publishing,Marketing


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