The creation and evaluation of consumption-related interpersonal communication through on-line communities

Broderick, Amanda and Lee, Nick J. (2003). The creation and evaluation of consumption-related interpersonal communication through on-line communities. IN: Proceedings of Academy of Marketing conference 2003. Farrell, Andrew; Lee, Nick and Lings, Ian (eds) UNSPECIFIED.
Divisions: Aston Business School > Marketing & strategy
Aston Business School > Marketing & strategy research group
Aston Business School
Event Title: Academy of Marketing Conference 2003
Event Type: Other
Event Dates: 2003-07-08 - 2003-07-10
Published Date: 2003
Authors: Broderick, Amanda
Lee, Nick J. ( 0000-0002-6209-0262)

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