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Number of items: 3.

Article

Gilliland, David and Rudd, John (2013). Control of electronic channel affiliates:an exploratory study and research propositions. Journal of Business Research, 66 (12), pp. 2650-2656.

Lee, Nick; Gilliland, David; Bello, Daniel C. and Osmonbekov, Talai (2011). When electronic management tools work - and don't work - in social-based distribution channels:a study of IT manufacturers and resellers. Journal of Business Research, 64 (10), pp. 1017-1024.

Book Section

Malhotra, Neeru; Mukherjee, Avinandan and Gilliland, David (2010). Revisiting the extrinsic-intrinsic conundrum:which reward helps to improve frontline employee performance? IN: AMA Summer educators conference 2010 : enhancing knowledge development in marketing. Iyer, Easwar and Coulter, Robin (eds) American Marketing Association.

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