Keyboard warriors in cyberfights:conflict in online communities of consumption and its effects on community resources

Farrell, Andrew, Rudd, John, de Valck, Kristine and Sibai, Olivier (2014). Keyboard warriors in cyberfights:conflict in online communities of consumption and its effects on community resources. IN: [Proceedings]. Cotte, June and Wood, Stacy (eds) North American advances in consumer research . Association for Consumer Research.

Abstract

Conflicts are very common in Online Consumption Communities (OCC) and numerous expressions have developed to describe them. Prior research indicates contradictory effects on community resources, namely social capital and culture. One stream finds that online conflict dissolves social capital and community culture (cf. De Valck 2007) while another stream finds it enhances them (cf. Ewing, Wagstaff, and Power 2013). Therefore, the effect of OCC conflict on community resources is unclear. In this paper, we (1) investigate conflict in OCC to develop a typology, and (2) delineate how each type of OCC conflict impacts community resources. This research contributes to our understanding of OCC conflicts and to the literature on value formation in OCC.

Divisions: Aston Business School > Marketing & strategy research group
Aston Business School > Marketing & strategy
Aston Business School > Economics finance & entrepreneurship
Full Text Link: http://www.acrw ... r_v42_17431.pdf
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Published Date: 2014-12-31
Authors: Farrell, Andrew ( 0000-0002-5903-3611)
Rudd, John
de Valck, Kristine
Sibai, Olivier

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