Business sustainability through successful integration of marketing and operations

Gupta, Soumitra, Rudd, John and Lee, Nick (2014). Business sustainability through successful integration of marketing and operations. Industrial Marketing Management, 43 (1), pp. 3-5.

Abstract

Special Issue on Integrating marketing and operations for business sustainability

Publication DOI: https://doi.org/10.1016/j.indmarman.2013.10.004
Divisions: Aston Business School > Marketing & strategy research group
Aston Business School > Economics finance & entrepreneurship
Aston Business School > Marketing & strategy
Additional Information: NOTICE: this is the author’s version of a work that was accepted for publication in Industrial marketing management. Changes resulting from the publishing process, such as peer review, editing, corrections, structural formatting, and other quality control mechanisms may not be reflected in this document. Changes may have been made to this work since it was submitted for publication. A definitive version was subsequently published in Gupta, S, Rudd, J & Lee, N, 'Business sustainability through successful integration of marketing and operations' Industrial marketing management, vol. 43, no. 1 (2014) DOI http://dx.doi.org/10.1016/j.indmarman.2013.10.004
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Related URLs: http://www.scop ... tnerID=8YFLogxK (Scopus URL)
Published Date: 2014-01
Authors: Gupta, Soumitra
Rudd, John
Lee, Nick ( 0000-0002-6209-0262)

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