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Number of items: 64.

Article

Evanschitzky, Heiner; Malhotra, Neeru; v. Wangenheim, Florian and Lemon, Katherine N. (2017). Antecedents of peripheral services cross-buying behavior. Journal of Retailing and Consumer Services, 36 , pp. 218-224.

Sharma, Arun and Evanschitzky, Heiner (2016). Returns on key accounts:do the results justify the expenditures? Journal of Business and Industrial Marketing, 31 (2), pp. 174-182.

Eisend, Martin; Evanschitzky, Heiner and Calantone, Roger J. (2016). The relative advantage of marketing over technological capabilities in influencing new product performance:the moderating role of country institutions. Journal of International Marketing, 24 (1), pp. 41-56.

Blut, Markus; Evanschitzky, Heiner; Backhaus, Christof; Rudd, John and Marck, Michael (2016). Securing business-to-business relationships:the impact of switching costs. Industrial Marketing Management, 52 , pp. 82-90.

Evanschitzky, Heiner; Caemmerer, Barbara and Backhaus, Christof (2016). The franchise dilemma:entrepreneurial characteristics, relational contracting, and opportunism in hybrid governance. Journal of Small Business Management, 54 (1), pp. 279-298.

Evanschitzky, Heiner; Iyer, Gopalkrishnan R.; Gopalakrishna Pillai, Kishore; Kenning, Peter and Schu¨tte, Reinhard (2015). Consumer trial, continuous use, and economic benefits of a retail service innovation:the case of the personal shopping assistant. Journal of Product Innovation management, 32 (3), pp. 459-475.

Eisend, Martin; Evanschitzky, Heiner and Gilliland, David I. (2015). The influence of organizational and national culture on new product performance. Journal of Product Innovation management, Early ,

Blut, Markus; Beatty, Sharon E.; Evanschitzky, Heiner and Brock, Christian (2014). The impact of service characteristics on the switching costs-customer loyalty link. Journal of Retailing, 90 (2), pp. 275-290.

Evanschitzky, Heiner and Armstrong, J. Scott (2013). Research with in-built replications:comment and further suggestions for replication research. Journal of Business Research, 66 (9), pp. 1406-1408.

Brock, Christian; Blut, Markus; Evanschitzky, Heiner and Kenning, Peter (2013). Satisfaction with complaint handling:a replication study on its determinants in a business-to-business context. International Journal of Research in Marketing, 30 (3), pp. 319-322.

Punjaisri, Khanyapuss; Evanschitzky, Heiner and Rudd, John (2013). Aligning employee service recovery performance with brand values:the role of brand-specific leadership. Journal of Marketing Management, 29 (9-10), pp. 981-1006.

Evanschitzky, Heiner; Eisend, Martin; Calantone, Roger J. and Jiang, Yuanyuan (2012). Success factors of product innovation:an updated meta-analysis. Journal of Product Innovation management, 29 (S1), 21–37.

Haji, Iftakar; Evanschitzky, Heiner; Combe, Ian and Farrell, Andrew (2012). The forgotten brand personality dimension. [North American] Advances in Computer Research, 40 , pp. 442-453.

Evanschitzky, Heiner; Wangenheim, Florian v. and Wünderlich, Nancy V. (2012). Perils of managing the service profit chain:the role of time lags and feedback loops. Journal of Retailing, 88 (3), pp. 356-366.

Woisetschläger, David M.; Lentz, Patrick and Evanschitzky, Heiner (2011). How habits, social ties, and economic switching barriers affect customer loyalty in contractual service settings. Journal of Business Research, 64 (8), pp. 800-808.

Evanschitzky, Heiner; Groening, Christopher; Mittal, Vikas and Wunderlich, Maren (2011). How employer and employee satisfaction affect customer satisfaction:an application to franchise services. Journal of Service Research, 14 (2), pp. 136-148.

Jaakkola, Matti; Möller, Kristian; Parvinen, Petri; Evanschitzky, Heiner and Mühlbacher, Hans (2010). Strategic marketing and business performance:a study in three European 'engineering countries'. Industrial Marketing Management, 39 (8), pp. 1300-1310.

Brock, Christian; Evanschitzky, Heiner; Blut, Markus; Kenning, Peter and Ahlert, Martin (2010). Beschwerdemanagement im B2B-Sektor:Replikation und Erweiterung. Die Betriebswitschaft, 70 (1), pp. 25-40.

Woisetschläger, David M.; Backhaus, Christof; Evanschitzky, Heiner and Michaelis, Manuel (2010). Determinants of sponsorship fit:a multilevel analysis. [North American] Advances in Computer Research, 37 ,

Punjaisri, Khanyapuss; Evanschitzky, Heiner and Wilson, Alan (2009). Internal branding: an enabler of employees' brand-supporting behaviours. Journal of Service Management, 20 (2), pp. 209-226.

Vogel, Verena; Evanschitzky, Heiner and Ramaseshan, B. (2008). Customer equity drivers and future sales. Journal of Marketing, 72 (6), pp. 98-108.

Evanschitzky, Heiner; Wangenheim, Florian v.; Woisetschläger, David M. and Blut, Markus (2008). Consumer ethnocentrism in the German market. International Marketing Review, 25 (1), pp. 7-32.

Punjaisri, Khanyapuss; Wilson, Alan and Evanschitzky, Heiner (2008). Exploring the influences of internal branding on employees' brand promise delivery. Journal of Relationship Marketing, 7 (4), pp. 407-424.

Walsh, Gianfranco; Evanschitzky, Heiner and Wunderlich, Maren (2008). Identification and analysis of moderator variables:investigating the customer satisfaction-loyalty link. European Journal of Marketing, 42 (9-10), pp. 977-1004.

Woisetschläger, David M.; Evanschitzky, Heiner and Holzmüller, Hartmut H. (2008). Putting service relations to the test:how can negative consumer reactions of price increases be reduced? Journal of Relationship Marketing, 7 (4), pp. 377-390.

Evanschitzky, Heiner and Woisetschläger, David M. (2008). Too old to choose? The effects of age and age related constructs on consumer decision making. [North American] Advances in Computer Research, 35 , pp. 630-636.

Evanschitzky, Heiner; Baumgarth, Carsten; Hubbard, Raymond and Armstrong, J. Scott (2007). Replication research's disturbing trend. Journal of Business Research, 60 (4), pp. 411-415.

Evanschitzky, Heiner; Tönnis, Sabine; Woisetschläger, David M. and Ahlert, Dieter (2007). Der Einfluss von Preiserhöhungen auf Konsumenteneinstellungen:Eine Experimentelle Studie. Thexis, 4 , pp. 7-11.

Evanschitzky, Heiner; Ahlert, Dieter; Blaich, Günther and Kenning, Peter (2007). Knowledge management in knowledge intensive service networks:a strategic management approach. Management Decision, 45 (2), pp. 265-283.

Evanschitzky, Heiner (2007). Market orientation of service networks:direct and indirect effects on sustained competitive advantage. Journal of Strategic Marketing, 15 (4), pp. 349-368.

Blut, Markus; Evanschitzky, Heiner; Vogel, Verena and Ahlert, Dieter (2007). Switching barriers in the four-stage loyalty model. [North American] Advances in Computer Research, 34 , pp. 726-734.

Sharma, Arun; Levy, Michael and Evanschitzky, Heiner (2007). The variance in sales performance explained by the knowledge structures of salespeople. Journal of Personal Selling and Sales Management, 27 (2), pp. 169-181.

Iyer, Gopalkrishnan R.; Sharma, Arun and Evanschitzky, Heiner (2006). Global marketing of industrial products:are interpersonal relationships always critical? Industrial Marketing Management, 35 (5), pp. 611-620.

Evanschitzky, Heiner and Wunderlich, Maren (2006). An examination of moderator effects in the four-stage loyalty model. Journal of Service Research, 8 (4), pp. 330-345.

Aalto-Setälä, Ville; Evanschitzky, Heiner; Kenning, Peter and Vogel, Verena (2006). Differences in consumer price knowledge between Germany and Finland. International Review of Retail, Distribution and Consumer Research, 16 (5), pp. 591-599.

Ahlert, Dieter; Evanschitzky, Heiner and Hesse, Josef (2005). Zwischen Relevance und Rigor:Der Erfolgreiche Einsatz der Erfolgsforschung in Wissenschaft und Praxis. Wirtschaftwissenschaftliches Studium, 34 (7), pp. 362-367.

Baumgarth, Carsten and Evanschitzky, Heiner (2005). Die Rolle von Replikationen in der Marketingwissenschaft. Marketing ZFP, 27 , pp. 253-262.

Evanschitzky, Heiner; Kenning, Peter and Vogel, Verena (2004). Consumer price knowledge in the German retail market. Journal of Product and Brand Management, 13 (6), pp. 390-405.

Evanschitzky, Heiner; Ramaseshan, B.; Woisetschläger, David M.; Backhaus, Christof; Richelsen, Verena and Blut, Markus Consequences of customer loyalty to the loyalty program and to the company. Journal of the Academy of Marketing Science, 40 (5), pp. 625-638.

Kenning, Peter; Evanschitzky, Heiner; Vogel, Verena and Ahlert, Dieter Consumer price knowledge in the market for apparel. International Journal of Retail and Distribution Management, 35 (2), pp. 97-119.

Glanfield, Keith; Saunders, John; Evanschitzky, Heiner and Rudd, John M. Corporate identity at the stakeholder group level. International Studies of Management and Organization, 47 (2), pp. 135-158.

Evanschitzky, Heiner and Wangenheim, Florian v. Customer value based entry decision in International markets the concept of International Added Customer Equity. Journal of Relationship Marketing, 5 (1), pp. 79-91.

Evanschitzky, Heiner; Iyer, Gopalkrishnan R. and Caemmerer, Barbara Dimensions of satisfaction in retail settings:a research note. Journal of Relationship Marketing, 7 (3), pp. 275-285.

Wangenheim, Florian v.; Evanschitzky, Heiner and Wunderlich, Maren Does the employee–customer satisfaction link hold for all employee groups? Journal of Business Research, 60 (7), pp. 690-697.

Evanschitzky, Heiner; Iyer, Gopalkrishnan R.; Hesse, Josef and Ahlert, Dieter E-satisfaction:a re-examination. Journal of Retailing, 80 (3), pp. 239-247.

Eschweiler, Maurice; Evanschitzky, Heiner and Woisetschläger, David M. Ein Leitfaden zur Anwendung varianzanalytisch ausgerichteter Laborexperimente. Wirtschaftwissenschaftliches Studium, 36 (12), pp. 546-554.

Boulay, Jacques; Caemmerer, Barbara; Evanschitzky, Heiner and Duniach, Krista Growth, uniformity, local responsiveness, and system-wide adaptation in multiunit franchising. Journal of Small Business Management, Early ,

Evanschitzky, Heiner; Emrich, Oliver; Sangtani, Vinita; Ackfeldt, Anna-Lena; Reynolds, Kristy E. and Arnold, Marc J. Hedonic shopping motivations in collectivistic and individualistic consumer cultures. International Journal of Research in Marketing, 31 (3), pp. 335-338.

Punjaisri, Khanyapuss; Wilson, Alan and Evanschitzky, Heiner Internal branding to influence employees' brand promise delivery:a case study in Thailand. Journal of Service Management, 20 (5), pp. 561-579.

Brock, Christian; Blut, Markus; Evanschitzky, Heiner; Ahlert, Dieter and Kenning, Peter Kundenbindung von Noncomplainern:Neue Aspekte des Beschwerdemanagement. Zeitschrift für Betriebswirtschaft, 81 (sh 021), pp. 57-76.

Ahlert, Dieter and Evanschitzky, Heiner Multi-Channel-Management im Spannungsfeld von Kundenzufriedenheit und Organisation. Thexis, 4 , pp. 21-25.

Nagengast, Liane; Evanschitzky, Heiner; Blut, Markus and Rudolph, Thomas New insights in the moderating effect of switching costs on the satisfaction-repurchase behavior link. Journal of Retailing, 90 (3), pp. 408-427.

Sharma, Arun; Iyer, Gopalkrishnan R. and Evanschitzky, Heiner Personal selling of high-technology products:the solutions-selling imperative. Journal of Relationship Marketing, 7 (3), pp. 287-308.

Evanschitzky, Heiner and Armstrong, J. Scott Replications of forecasting research. International Journal of Forecasting, 26 (1), pp. 4-8.

Evanschitzky, Heiner; Wangenheim, Florian v. and Woisetschläger, David M. Service & solution innovation:overview and research agenda. Industrial Marketing Management, 40 (5), pp. 657-660.

Walsh, Gianfranco; Walgenbach, Peter; Evanschitzky, Heiner and Schaarschmidt, Mario Service productivity:what stops service firms from measuring it? Journal of Organisational Transformation and Social Change, 13 (1), pp. 5-25.

Schumann, Jan H.; Wünderlich, Nancy V. and Evanschitzky, Heiner Spillover effects of service failures in coalition loyalty programs:the buffering effect of special treatment benefits. Journal of Retailing, 90 (1), pp. 111-118.

Blut, Markus; Backhaus, Christof; Heussler, Tobias; Woisetschläger, David M.; Evanschitzky, Heiner and Ahlert, Dieter What to expect after the honeymoon:testing a life cycle theory of franchise relationships. Journal of Retailing, 87 (3), pp. 306-319.

Woisetschlager, David; Evanschitzky, Heiner and Backhaus, Christof Zur Wirkung von Neukunden-Promotions auf Bestandskunden:Eine empirische Analyse in der Mobilfunkbranche. Zeitschrift für Betriebswirtschaft, 81 (2), pp. 183-204.

Evanschitzky, Heiner; Iyer, Gopalkrishnan R.; Plasmann, Hilke; Niesing, Joerg and Meffert, Heribert The relative strength of affective commitment in securing loyalty in service relationships. Journal of Business Research, 59 (12), pp. 1207-1213.

Evanschitzky, Heiner; Sharma, Arun and Prykop, Catja The role of the sales employee in securing customer satisfaction. European Journal of Marketing, 46 (3-4), pp. 489-508.

Book Section

Backhaus, Christof; Blut, Markus; Evanschitzky, Heiner and Woisetschläger, David M. (2009). Autonomie und Loyalität in strategischen Unternehmensnetzwerken:Eine Mehrebenenbetrachutung. IN: Verhalten in Organisationen. Schreyögg, Georg and Sydow, Jörg (eds) Managementforschung . Springer.

Evanschitzky, Heiner; Backhaus, Christof; Woisetschläger, David M. and Ahlert, Dieter Der Einfluss von Organisationsstruktur und Aufgabenkomplexität auf Teamperformance:Eine gruppenexperimentelle Studie. IN: Gruppen und Teamorganisation. Schreyögg, Georg and Conrad, Peter (eds) Managementforschung . Springer.

Pokorska, Joanna; Farrell, Andrew; Evanschitzky, Heiner and Pillai, Kishore Relationship fading in business-to-consumer context. IN: EMAC 2013 : 42nd annual EMAC conference. Sezgin, Selime; Karaosmanoglu, Elif and Elmadag Bas, Ayse B. (eds) UNSPECIFIED.

This list was generated on Sat Sep 23 00:57:31 2017 BST.