"Marketing is all about T-shirts and posters - right?"

Rudd, John (2012). "Marketing is all about T-shirts and posters - right?". IN: Ready for change? Transition through turbulence to reformation and transformation. Heimer-Rathbone, Cora L. (ed.) Basingstoke (UK): Palgrave Macmillan.

Abstract

Five questions for conducting marketing as a profession that ushers in strategic change

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