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Number of items: 9.


Hubert, Marco; Blut, Markus; Brock, Christian; Backhaus, Christof and Eberhardt, Tim (2017). Acceptance of smartphone-based mobile shopping:mobile benefits, customer characteristics, perceived risks and the impact of application context. Psychology and Marketing, 34 (2), pp. 175-194.

Woisetschläger, David M.; Hanning, Debra and Backhaus, Christof (2016). Why frontline employees engage as idea collectors:An assessment of underlying motives and critical success factors. Industrial Marketing Management, 52 , pp. 109-116.

Woisetschläger, David M.; Backhaus, Christof; Evanschitzky, Heiner and Michaelis, Manuel (2010). Determinants of sponsorship fit:a multilevel analysis. [North American] Advances in Computer Research, 37 ,

Evanschitzky, Heiner; Ramaseshan, B.; Woisetschläger, David M.; Backhaus, Christof; Richelsen, Verena and Blut, Markus Consequences of customer loyalty to the loyalty program and to the company. Journal of the Academy of Marketing Science, 40 (5), pp. 625-638.

Blut, Markus; Evanschitzky, Heiner; Backhaus, Christof; Rudd, John and Marck, Michael Securing business-to-business relationships:the impact of switching costs. Industrial Marketing Management, 52 , pp. 82-90.

Blut, Markus; Backhaus, Christof; Heussler, Tobias; Woisetschläger, David M.; Evanschitzky, Heiner and Ahlert, Dieter What to expect after the honeymoon:testing a life cycle theory of franchise relationships. Journal of Retailing, 87 (3), pp. 306-319.

Woisetschlager, David; Evanschitzky, Heiner and Backhaus, Christof Zur Wirkung von Neukunden-Promotions auf Bestandskunden:Eine empirische Analyse in der Mobilfunkbranche. Zeitschrift für Betriebswirtschaft, 81 (2), pp. 183-204.

Evanschitzky, Heiner; Caemmerer, Barbara and Backhaus, Christof The franchise dilemma:entrepreneurial characteristics, relational contracting, and opportunism in hybrid governance. Journal of Small Business Management, 54 (1), pp. 279-298.

Book Section

Backhaus, Christof; Blut, Markus; Evanschitzky, Heiner and Woisetschläger, David M. (2009). Autonomie und Loyalität in strategischen Unternehmensnetzwerken:Eine Mehrebenenbetrachutung. IN: Verhalten in Organisationen. Schreyögg, Georg and Sydow, Jörg (eds) Managementforschung . Springer.

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