Browse by Aston Author

Article

Larsen, Fridrik; Greenley, Gordon; Palmer, Mark and Rudd, John (2009). Brands and branding of commodities, a case from the electricity sector. Rannsóknir í félagsvísindum, 10 , pp. 207-220.

Lee, Nicholas and Greenley, Gordon (2009). What makes a good article? Generating an insightful manuscript. European Journal of Marketing, 43 (5-6), pp. 577-582.

Larsen, Fridrik; Greenley, Gordon; Palmer, Mark and Rudd, John (2008). Commodity branding:a review, conceptualization and research agenda. Rannsóknir í félagsvísindum, 9 , pp. 149-162.

Greenley, Gordon; Hooley, Graham and Saunders, John (2004). Management processes in marketing planning. European Journal of Marketing, 38 (8), pp. 933-955.

Fahy, John; Hooley, Graham; Greenley, Gordon and Cadogan, John What is a marketing resource? A response to Gibbert, Golfetto and Zerbini. Journal of Business Research, 59 (1), pp. 152-154.

Lee, Nicholas and Greenley, Gordon The primacy of data? European Journal of Marketing, 42 (11-12), pp. 1141-1144.

Book Section

Tasrenko, Yelena; Mavonda, Felix T.; Gabbott, Mark; Hooley, Graham and Greenley, Gordon Trade-offs in customer–employee focus:implications on boundary-spanning capabilities. IN: Marketing issues in Western Europe. Kaynak, Erdener and Jallat, Frédéric (eds) Abingdon (UK): Howarth Press.

Conference or Workshop Item

Shepherd, Neil; Rudd, John and Greenley, Gordon (2010). Strategic decision making in small businesses:implications for strategic flexibility and strategic adaptation. IN: 30th SMS annual international conference. 2010-09-12 - 2010-09-12.

Sanchez, José Á.L.; Rudd, John M. and Greenley, Gordon (2009). Organizational learning orientation profile and implications for strategic planning capacity. IN: 29th annual interantional conferece of Strategic Management Society. 2009-10-11 - 2009-11-14. (Unpublished)

Gabbott, M.; Mavondo, F.; Tsarenko, Y.; Hooley, Graham J. and Greenley, Gordon (2003). Measurement invariance of marketing instruments: Implications for cross country studies. IN: Proceedings of Academy of Marketing Annual Conference. 2003-07-01.

Hooley, Graham J.; Greenley, Gordon and Fahy, J. (2002). A scale for measuring marketing capabilities. IN: 31st EMAC annual conference. 2002-05-28 - 2002-05-31.