Browse by Aston Author

Article

Khusainova, Rushana; De Jong, Ad; Lee, Nick; Marshall, Greg W. and Rudd, John M. (2018). (Re) defining salesperson motivation: current status, main challenges, and research directions. Journal of Personal Selling and Sales Management , pp. 1-28.

Sibai, Olivier; de Valck, Kristine; Farrell, Andrew M. and Rudd, John M. (2015). Social control in online communities of consumption:a framework for community management. Psychology and Marketing, 32 (3), pp. 250-264.

Moncrief, William C.; Marshall, Greg W. and Rudd, John M. (2015). Social media and related technology:drivers of change in managing the contemporary sales force. Business Horizons, 58 (1), pp. 45-55.

Marshall, Gregory W.; Moncrief, William C.; Rudd, John M. and Lee, Nick (2012). Revolution in sales:The impact of social media and related technology on the selling environment. Journal of Personal Selling and Sales Management, 32 (3), pp. 349-363.

Beatson, Amanda T.; Coote, Leonard V. and Rudd, John M. (2006). Determining consumer satisfaction and commitment through self-service technology and personal service usage. Journal of Marketing Management, 22 (7-8), pp. 853-882.

Greenley, Gordon E.; Hooley, Graham J. and Rudd, John M. (2005). Market orientation in a multiple stakeholder orientation context:implications for marketing capabilities and assets. Journal of Business Research, 58 (11), pp. 1483-1494.

Greenley, Gordon E.; Hooley, Graham J.; Broderick, Amanda J. and Rudd, John M. (2004). Strategic planning differences among multiple stakeholder orientation profiles. Journal of Strategic Marketing, 12 (3), pp. 163-182.

Combe, Ian A.; Rudd, John M.; Leeflang, Peter S.H. and Greenley, Gordon E. Antecedents of strategic flexibility:management cognition, firm resources and strategic options. European Journal of Marketing, 46 (10), pp. 1320-1339.

Rudd, John M. and Morgan, Robert Marketing strategy:a history of the next decade. Journal of Strategic Marketing, 11 (3), pp. 161-164.

Rudd, John M.; Greenley, Gordon E.; Beaston, Amanda T. and Lings, Ian N. Strategic planning and performance:extending the debate. Journal of Business Research, 61 (2), pp. 99-108.

Shepherd, Neil G. and Rudd, John M. The influence of context on the strategic decision-making process:a review of the literature. International Journal of Management Reviews, 16 (3), pp. 340-364.

Book Section

Rudd, John M.; Shepherd, Neil and Lee, Nick (2014). Strategic marketing and e-business. IN: Handbook of strategic e-business management. Martínez-López, Francisco J. (ed.) Progress in IS . Berlin (DE): Springer.

Farrell, Andrew M. and Rudd, John M. (2009). Factor analysis and discriminant validity:a brief review of some practical issues. IN: ANZMAC 2009 conference proceedings. Tojib, Dewi (ed.) ANZMAC.

Conference or Workshop Item

Shepherd, Neil G. and Rudd, John M. (2012). Intuition in strategic decision making:implications for strategic decision effectiveness. IN: Academic of management 2012 annual meeting. 2012-08-03 - 2012-08-07.

Sanchez, José Á.L.; Rudd, John M. and Greenley, Gordon (2009). Organizational learning orientation profile and implications for strategic planning capacity. IN: 29th annual interantional conferece of Strategic Management Society. 2009-10-11 - 2009-11-14. (Unpublished)

Gilliland, David I. and Rudd, John M. (2008). Electronic channel affiliates:analysis of host site control processes. IN: ISBM academic conference 2008 : topics in B-to-B marketing. 2008-08-06 - 2008-08-07. (Unpublished)