Die Rolle von Replikationen in der Marketingwissenschaft

Baumgarth, Carsten and Evanschitzky, Heiner Die Rolle von Replikationen in der Marketingwissenschaft. Marketing ZFP, 27 , pp. 253-262.
Divisions: ASTON EPrints organisational structure > Schools_of_Study > Aston Business School > Marketing Group (ABS)
Uncontrolled Keywords: marketing,replication,distribution of products

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