Die Rolle von Replikationen in der Marketingwissenschaft

Baumgarth, Carsten and Evanschitzky, Heiner (2005). Die Rolle von Replikationen in der Marketingwissenschaft. Marketing ZFP, 27 , pp. 253-262.
Divisions: Aston Business School > Marketing & strategy
Aston Business School > Marketing & strategy research group
Uncontrolled Keywords: marketing,replication,distribution of products
Published Date: 2005

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