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Number of items: 41.


Schaarschmidt, Mario; Walsh, Gianfranco and Evanschitzky, Heiner (2018). Customer Interaction and Innovation in Hybrid Offerings:Investigating Moderation and Mediation Effects for Goods and Services Innovation. Journal of Service Research, 21 (1), pp. 119-134.

Evanschitzky, Heiner and Goergen, Marc (2018). Looking Forward, Looking Back:British Journal of Management 2000–2015. British Journal of Management, 29 (1), pp. 3-9.


Evanschitzky, Heiner; Malhotra, Neeru; v. Wangenheim, Florian and Lemon, Katherine N. (2017). Antecedents of peripheral services cross-buying behavior. Journal of Retailing and Consumer Services, 36 , pp. 218-224.

Taheri, Babak; Coelho, Filipe J.; Sousa, Carlos M.P. and Evanschitzky, Heiner (2017). Mood regulation, customer participation, and customer value creation in hospitality services. International Journal of Contemporary Hospitality Management, 29 (12), pp. 3063-3081.

Glanfield, Keith; Saunders, John; Evanschitzky, Heiner and Rudd, John M. (2017). Corporate identity at the stakeholder group level. International Studies of Management and Organization, 47 (2), pp. 135-158.


Eisend, Martin; Evanschitzky, Heiner and Gilliland, David I. (2016). The influence of organizational and national culture on new product performance. Journal of Product Innovation management, 33 (3), pp. 60-276.

Walsh, Gianfranco; Walgenbach, Peter; Evanschitzky, Heiner and Schaarschmidt, Mario (2016). Service productivity:what stops service firms from measuring it? Journal of Organisational Transformation and Social Change, 13 (1), pp. 5-25.

Boulay, Jacques; Caemmerer, Barbara; Evanschitzky, Heiner and Duniach, Krista (2016). Growth, uniformity, local responsiveness, and system-wide adaptation in multiunit franchising. Journal of Small Business Management, Early ,


Blut, Markus; Beatty, Sharon E.; Evanschitzky, Heiner and Brock, Christian (2014). The impact of service characteristics on the switching costs-customer loyalty link. Journal of Retailing, 90 (2), pp. 275-290.

Schumann, Jan H.; Wünderlich, Nancy V. and Evanschitzky, Heiner (2014). Spillover effects of service failures in coalition loyalty programs:the buffering effect of special treatment benefits. Journal of Retailing, 90 (1), pp. 111-118.


Brock, Christian; Blut, Markus; Evanschitzky, Heiner and Kenning, Peter (2013). Satisfaction with complaint handling:a replication study on its determinants in a business-to-business context. International Journal of Research in Marketing, 30 (3), pp. 319-322.

Pokorska, Joanna; Farrell, Andrew; Evanschitzky, Heiner and Pillai, Kishore (2013). Relationship fading in business-to-consumer context. IN: EMAC 2013 : 42nd annual EMAC conference. Sezgin, Selime; Karaosmanoglu, Elif and Elmadag Bas, Ayse B. (eds) UNSPECIFIED.


Evanschitzky, Heiner; Eisend, Martin; Calantone, Roger J. and Jiang, Yuanyuan (2012). Success factors of product innovation:an updated meta-analysis. Journal of Product Innovation management, 29 (S1), 21–37.

Evanschitzky, Heiner; Sharma, Arun and Prykop, Catja (2012). The role of the sales employee in securing customer satisfaction. European Journal of Marketing, 46 (3-4), pp. 489-508.


Evanschitzky, Heiner; Wangenheim, Florian v. and Woisetschläger, David M. (2011). Service & solution innovation:overview and research agenda. Industrial Marketing Management, 40 (5), pp. 657-660.

Evanschitzky, Heiner; Groening, Christopher; Mittal, Vikas and Wunderlich, Maren (2011). How employer and employee satisfaction affect customer satisfaction:an application to franchise services. Journal of Service Research, 14 (2), pp. 136-148.


Jaakkola, Matti; Möller, Kristian; Parvinen, Petri; Evanschitzky, Heiner and Mühlbacher, Hans (2010). Strategic marketing and business performance:a study in three European 'engineering countries'. Industrial Marketing Management, 39 (8), pp. 1300-1310.

Brock, Christian; Evanschitzky, Heiner; Blut, Markus; Kenning, Peter and Ahlert, Martin (2010). Beschwerdemanagement im B2B-Sektor:Replikation und Erweiterung. Die Betriebswitschaft, 70 (1), pp. 25-40.

Evanschitzky, Heiner and Armstrong, J. Scott (2010). Replications of forecasting research. International Journal of Forecasting, 26 (1), pp. 4-8.

Woisetschläger, David M.; Backhaus, Christof; Evanschitzky, Heiner and Michaelis, Manuel (2010). Determinants of sponsorship fit:a multilevel analysis. [North American] Advances in Computer Research, 37 ,


Backhaus, Christof; Blut, Markus; Evanschitzky, Heiner and Woisetschläger, David M. (2009). Autonomie und Loyalität in strategischen Unternehmensnetzwerken:Eine Mehrebenenbetrachutung. IN: Verhalten in Organisationen. Schreyögg, Georg and Sydow, Jörg (eds) Managementforschung . Springer.

Punjaisri, Khanyapuss; Wilson, Alan and Evanschitzky, Heiner (2009). Internal branding to influence employees' brand promise delivery:a case study in Thailand. Journal of Service Management, 20 (5), pp. 561-579.

Punjaisri, Khanyapuss; Evanschitzky, Heiner and Wilson, Alan (2009). Internal branding: an enabler of employees' brand-supporting behaviours. Journal of Service Management, 20 (2), pp. 209-226.


Vogel, Verena; Evanschitzky, Heiner and Ramaseshan, B. (2008). Customer equity drivers and future sales. Journal of Marketing, 72 (6), pp. 98-108.

Punjaisri, Khanyapuss; Wilson, Alan and Evanschitzky, Heiner (2008). Exploring the influences of internal branding on employees' brand promise delivery. Journal of Relationship Marketing, 7 (4), pp. 407-424.

Walsh, Gianfranco; Evanschitzky, Heiner and Wunderlich, Maren (2008). Identification and analysis of moderator variables:investigating the customer satisfaction-loyalty link. European Journal of Marketing, 42 (9-10), pp. 977-1004.

Evanschitzky, Heiner and Woisetschläger, David M. (2008). Too old to choose? The effects of age and age related constructs on consumer decision making. [North American] Advances in Computer Research, 35 , pp. 630-636.


Eschweiler, Maurice; Evanschitzky, Heiner and Woisetschläger, David M. (2007). Ein Leitfaden zur Anwendung varianzanalytisch ausgerichteter Laborexperimente. Wirtschaftwissenschaftliches Studium, 36 (12), pp. 546-554.

Wangenheim, Florian v.; Evanschitzky, Heiner and Wunderlich, Maren (2007). Does the employee–customer satisfaction link hold for all employee groups? Journal of Business Research, 60 (7), pp. 690-697.

Evanschitzky, Heiner; Baumgarth, Carsten; Hubbard, Raymond and Armstrong, J. Scott (2007). Replication research's disturbing trend. Journal of Business Research, 60 (4), pp. 411-415.

Kenning, Peter; Evanschitzky, Heiner; Vogel, Verena and Ahlert, Dieter (2007). Consumer price knowledge in the market for apparel. International Journal of Retail and Distribution Management, 35 (2), pp. 97-119.

Evanschitzky, Heiner; Tönnis, Sabine; Woisetschläger, David M. and Ahlert, Dieter (2007). Der Einfluss von Preiserhöhungen auf Konsumenteneinstellungen:Eine Experimentelle Studie. Thexis, 4 , pp. 7-11.

Evanschitzky, Heiner; Ahlert, Dieter; Blaich, Günther and Kenning, Peter (2007). Knowledge management in knowledge intensive service networks:a strategic management approach. Management Decision, 45 (2), pp. 265-283.

Blut, Markus; Evanschitzky, Heiner; Vogel, Verena and Ahlert, Dieter (2007). Switching barriers in the four-stage loyalty model. [North American] Advances in Computer Research, 34 , pp. 726-734.

Sharma, Arun; Levy, Michael and Evanschitzky, Heiner (2007). The variance in sales performance explained by the knowledge structures of salespeople. Journal of Personal Selling and Sales Management, 27 (2), pp. 169-181.


Iyer, Gopalkrishnan R.; Sharma, Arun and Evanschitzky, Heiner (2006). Global marketing of industrial products:are interpersonal relationships always critical? Industrial Marketing Management, 35 (5), pp. 611-620.

Evanschitzky, Heiner and Wangenheim, Florian v. (2006). Customer value based entry decision in International markets the concept of International Added Customer Equity. Journal of Relationship Marketing, 5 (1), pp. 79-91.

Ahlert, Dieter and Evanschitzky, Heiner (2006). Multi-Channel-Management im Spannungsfeld von Kundenzufriedenheit und Organisation. Thexis, 4 , pp. 21-25.


Ahlert, Dieter; Evanschitzky, Heiner and Hesse, Josef (2005). Zwischen Relevance und Rigor:Der Erfolgreiche Einsatz der Erfolgsforschung in Wissenschaft und Praxis. Wirtschaftwissenschaftliches Studium, 34 (7), pp. 362-367.

Baumgarth, Carsten and Evanschitzky, Heiner (2005). Die Rolle von Replikationen in der Marketingwissenschaft. Marketing ZFP, 27 , pp. 253-262.


Evanschitzky, Heiner; Iyer, Gopalkrishnan R.; Hesse, Josef and Ahlert, Dieter (2004). E-satisfaction:a re-examination. Journal of Retailing, 80 (3), pp. 239-247.

This list was generated on Tue Apr 10 01:01:42 2018 BST.