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Number of items: 8.


Frösén, Johanna; Luoma, Jukka; Jaakkola, Matti; Tikkanen, Henrikki and Aspara, Jaakko (2016). What counts versus what can be counted:the complex interplay of market orientation and marketing performance measurement. Journal of Marketing, 80 (3), pp. 60-78.

Frösén, Johanna; Jaakkola, Matti; Churakova, Iya and Tikkanen, Henrikki (2016). Effective forms of market orientation across the business cycle:a longitudinal analysis of business-to-business firms. Industrial Marketing Management, 52 , pp. 91-99.

Huhtala, Juho-Petteri; Sihvonen, Antti; Frösén, Johanna; Jaakkola, Matti and Tikkanen, Henrikki (2014). Market orientation, innovation capability and business performance:insights from the global financial crisis. Baltic Journal of Management, 9 (2), pp. 134-152.

Jaakkola, Matti; Möller, Kristian; Parvinen, Petri; Evanschitzky, Heiner and Mühlbacher, Hans (2010). Strategic marketing and business performance:a study in three European 'engineering countries'. Industrial Marketing Management, 39 (8), pp. 1300-1310.

Jaakkola, Matti; Frösén, Johanna; Tikkanen, Henrikki; Aspara, Jaakko; Vassinen, Antti and Parvinen, Petri Is more capability always beneficial for firm performance? Market orientation, core business process capabilities, and business environment. Journal of Marketing Management, 32 (13-14), pp. 1359-1385.

Frösén, Johanna; Tikkanen, Henrikki; Jaakkola, Matti and Vassinen, Antti Marketing performance assessment systems and the business context. European Journal of Marketing, 47 (5-6), pp. 715-737.

Jaakkola, Matti; Frosen, Johanna and Tikkanen, Henrikki Various forms of value-based selling capability:Commentary on “Value-Based Selling: An Organizational Capability Perspective”. Industrial Marketing Management, 45 , pp. 13-14.

Luomala, Harri T.; Kumar, Rajesh; Singh, J.D. and Jaakkola, Matti When an intercultural business negotiation fails:comparing the emotions and behavioural tendencies of individualistic and collectivistic negotiators. Group Decision and Negotiation, 24 (3), pp. 537-561.

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