Browse by Aston Author

Article

Gensler, Sonja; Leeflang, Peter and Skiera, Bernd (2013). Comparing methods to separate treatment from self-selection effects in an online banking setting. Journal of Business Research, 66 (9), 1272–1278.

Leeflang, Peter (2011). Paving the way for "distinguished marketing". International Journal of Research in Marketing, 28 (2), pp. 76-88.

Kornelis, Marcel; Dekimpe, Marnik G. and Leeflang, Peter Does competitive entry structurally change key marketing metrics? International Journal of Research in Marketing, 25 (3), pp. 173-182.

Andrews, Rick L.; Currim, Imran S.; Leeflang, Peter and Lim, Jooseop Estimating the SCAN*PRO model of store sales: HB, FM or just OLS? International Journal of Research in Marketing, 25 (1), pp. 22-33.

Drechsler, Wenzel; Natter, Martin and Leeflang, Peter Improving marketing's contribution to new product development. Journal of Product Innovation management, 30 (2), pp. 298-315.

Leeflang, Peter and Hunneman, Auke Modeling market response:trends and developments. Marketing JRM, 6 (1), pp. 71-80.

Book Section

Leeflang, Peter (1995). Modelling markets. IN: Marketing theory and practice. Baker, Michael J. and et al, (eds) Marketing management (3rd). Palgrave Macmillan.

Monograph

Verhoef, Peter C. and Leeflang, Peter (2008). Getting marketing back in the boardroom:understanding the drivers of marketing's influence within the firm. Working Paper. MSI, Cambridge, MA (US).

Conference or Workshop Item

Argyriou, Evmorfia; Leeflang, Peter; Saunders, John A. and Verhoef, Peter C. (2009). Marketing back in its place? IN: Academy of Marketing Annual Conference. 2009-07-07 - 2009-07-09.

Saunders, John; Argyriou, Evmorfia; Verhoef, Peter and Leeflang, Peter (2008). Marketing at the top? The questionable influence of marketing in top decision making. IN: Academy of Marketing Annual Conference. 2008-07-07 - 2008-07-10.

Verhoef, Peter C.; Leeflang, Peter; Morrison, Pamela; Baker, William; Grinstein, Amir and Saunders, John An international study of the influence of the marketing department within firms. IN: 38th European Marketing Academy Conference. 2009-05-25 - 2009-05-29. (Unpublished)

Book

Frambach, Ruud and Leeflang, Peter (2008). Marketing aan de Top:10 Problemen, Oorzaken, Oplossingen. Pearson.

Leeflang, Peter (2005). Meten op Markten. Mededelingen van de afdeling Letterkunde . Amsterdam University Press.

Leeflang, Peter and van Dijk, Albert Prijsbeleid in de onderneming:Marketing Management Modellen. Samsom.