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Number of items: 14.

Article

Drechsler, Wenzel; Natter, Martin and Leeflang, Peter (2013). Improving marketing's contribution to new product development. Journal of Product Innovation management, 30 (2), pp. 298-315.

Kornelis, Marcel; Dekimpe, Marnik G. and Leeflang, Peter (2008). Does competitive entry structurally change key marketing metrics? International Journal of Research in Marketing, 25 (3), pp. 173-182.

Andrews, Rick L.; Currim, Imran S.; Leeflang, Peter and Lim, Jooseop (2008). Estimating the SCAN*PRO model of store sales: HB, FM or just OLS? International Journal of Research in Marketing, 25 (1), pp. 22-33.

Gensler, Sonja; Leeflang, Peter and Skiera, Bernd Comparing methods to separate treatment from self-selection effects in an online banking setting. Journal of Business Research, 66 (9), 1272–1278.

Leeflang, Peter and Hunneman, Auke Modeling market response:trends and developments. Marketing JRM, 6 (1), pp. 71-80.

Leeflang, Peter Paving the way for "distinguished marketing". International Journal of Research in Marketing, 28 (2), pp. 76-88.

Book Section

Leeflang, Peter (1995). Modelling markets. IN: Marketing theory and practice. Baker, Michael J. and et al, (eds) Marketing management (3rd). Palgrave Macmillan.

Monograph

Verhoef, Peter C. and Leeflang, Peter (2008). Getting marketing back in the boardroom:understanding the drivers of marketing's influence within the firm. Working Paper. MSI, Cambridge, MA (US).

Conference or Workshop Item

Argyriou, Evmorfia; Leeflang, Peter; Saunders, John A. and Verhoef, Peter C. (2009). Marketing back in its place? IN: Academy of Marketing Annual Conference. 2009-07-07 - 2009-07-09.

Saunders, John; Argyriou, Evmorfia; Verhoef, Peter and Leeflang, Peter (2008). Marketing at the top? The questionable influence of marketing in top decision making. IN: Academy of Marketing Annual Conference. 2008-07-07 - 2008-07-10.

Verhoef, Peter C.; Leeflang, Peter; Morrison, Pamela; Baker, William; Grinstein, Amir and Saunders, John An international study of the influence of the marketing department within firms. IN: 38th European Marketing Academy Conference. 2009-05-25 - 2009-05-29. (Unpublished)

Book

Frambach, Ruud and Leeflang, Peter (2008). Marketing aan de Top:10 Problemen, Oorzaken, Oplossingen. Pearson.

Leeflang, Peter (2005). Meten op Markten. Mededelingen van de afdeling Letterkunde . Amsterdam University Press.

Leeflang, Peter and van Dijk, Albert Prijsbeleid in de onderneming:Marketing Management Modellen. Samsom.

This list was generated on Tue Sep 26 00:57:38 2017 BST.