Browse by Aston Author

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Number of items: 11.


Glanfield, Keith; Saunders, John; Evanschitzky, Heiner and Rudd, John M. (2017). Corporate identity at the stakeholder group level. International Studies of Management and Organization, 47 (2), pp. 135-158.


Saunders, John and Wong, Veronica (2011). Manoeuvring towards research decline:the RAE and the decline of Britain's international research standing. European Journal of Marketing, 45 (4), pp. 484-512.

Verboef, Peter C.; Leeflang, Peter S.H.; Reiner, Jochen; Natter, Martin; Baker, William; Grinstein, Amir; Gustafsson, Anders; Morrison, Pamela and Saunders, John (2011). A cross-national investigation into the marketing department's influence within the firm:toward initial empirical generalizations. Journal of International Marketing, 19 (3), pp. 59-86.


Saunders, John; Argyriou, Evmorfia; Verhoef, Peter and Leeflang, Peter (2008). Marketing at the top? The questionable influence of marketing in top decision making. IN: Academy of Marketing Annual Conference. 2008-07-07 - 2008-07-10.


Laforet, Sylvie and Saunders, John (2005). Managing brand portfolios:How strategies have changed. Journal of Advertising Research, 45 (3), pp. 314-327.

Saunders, John and Lee, Nick J. (2005). Whither research in marketing? European Journal of Marketing, 39 (3-4 Sp), pp. 245-260.


Kotler, Philip; Wong, Veronica; Saunders, John and Armstrong, Gary (2004). Principles of marketing. Financial Times/Prentice Hall.

Greenley, Gordon; Hooley, Graham and Saunders, John (2004). Management processes in marketing planning. European Journal of Marketing, 38 (8), pp. 933-955.


Stagg, Chris; Saunders, John and Wong, Veronica (2002). Go/no-go criteria during grocery brand development. Journal of Product and Brand Management, 11 (7), pp. 459-482.


Speed, Richard and Saunders, John (2001). Life with sheepdogs:alternative metaphorical models of the doctoral research process revisited. Marketing Review, 2 (4), pp. 475-489.


Saunders, John; Stern, Philip; Wensley, Robin and Forrester, Ros (2000). In Search of the Lemmus Lemmus:An Investigation into Convergent Competition. British Journal of Management, 11 (S1), S81-S95.

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