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Number of items: 6.


Malhotra, Neeru; Mavondo, Felix; Mukherjee, Avinandan and Hooley, Graham (2013). Service quality of frontline employees:a profile deviation analysis. Journal of Business Research, 66 (9), pp. 1338-1344.

Jung, Hae S.; Shin, Jong K.; Park, Min S.; Hooley, Graham; Lee, Nicholas; Kwak, Hyokjin and Kim, Sung H. (2009). The factors affecting attitudes toward HSDPA service and intention to use:a cross-cultural comparison between Asia and Europe. Journal of Global Academy of Marketing Science, 19 (4), pp. 11-23.

Greenley, Gordon; Hooley, Graham and Saunders, John (2004). Management processes in marketing planning. European Journal of Marketing, 38 (8), pp. 933-955.

Fahy, John; Hooley, Graham; Greenley, Gordon and Cadogan, John What is a marketing resource? A response to Gibbert, Golfetto and Zerbini. Journal of Business Research, 59 (1), pp. 152-154.

Book Section

Theoharakis, Vasilios and Hooley, Graham (2005). The ambidextrous organization and the differentiated product-service bundle? IN: Proceedings of 12th International Product Development Management Conference. UNSPECIFIED.

Tasrenko, Yelena; Mavonda, Felix T.; Gabbott, Mark; Hooley, Graham and Greenley, Gordon Trade-offs in customer–employee focus:implications on boundary-spanning capabilities. IN: Marketing issues in Western Europe. Kaynak, Erdener and Jallat, Frédéric (eds) Abingdon (UK): Howarth Press.

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