Items where Division is "Aston Business School > Marketing & strategy research group" and Year is 2002
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Article
Gilliland, David I. and Donthu, Naveen (2002). The single consumer. Journal of Advertising Research, 42 (6), pp. 77-84.
Book Section
Broderick, Amanda, Lee, Nick J. and Brown, J. (2002). On-line consumer networks:creating organisational value through virtual communities. IN: Joint Research Symposium Proceedings. UNSPECIFIED.
Cadogan, John W. and Lee, Nick J. (2002). Measuring sales manager problem resolution styles:conceptual and empirical development. IN: Proceedings of 31st EMAC annual conference. Farhangmehr, M. (ed.) UNSPECIFIED.
Chelariu, Cristian, Bello, Daniel C. and Gilliland, David I. (2002). Governance of export channels to transition economies:impact of market characteristics on business performance. IN: 2002 SMA proceedings. UNSPECIFIED.
Chelariu, Cristian, Bello, Daniel C., Gilliland, David I. and Henandez-Espallardo, M. (2002). Governance of export channels to Eastern Europe:impact of market characteristics on business performance. IN: Proceedings of 31st EMAC annual conference. Farhangmehr, M (ed.) UNSPECIFIED.
Lee, Nick J. and Cadogan, John W. (2002). Reliance on outcome-based organisational control systems and unethical selling behaviour:theoretical development. IN: Academy of Marketing Annual Conference 2002. Tynan, C.; Ennew, C.; Winklhofer, H.; O'Malley, L.; McKechine, S.; Mitussis, D.; Patterson, M. and Liao, M.N. (eds) UNSPECIFIED.
Malhotra, Neeru (2002). Analysing relationships among rewards, organisational commitment and service quality:an internal marketing perspective. IN: Proceedings of the Academy of Marketing Annual Conference. Tynan, C. (ed.) UNSPECIFIED.
Theoharakis, Vasilios and Ballas, Apostolos (2002). EAA member perceptions of accounting research journal quality. IN: Proceedings 25th Annual Congress of the European Accounting Association. UNSPECIFIED.
Theoharakis, Vasilios, Vakratsas, Demetrios and Wong, Veronica (2002). Hype and the emergence of technological standards:the case of Local Area Networks (LANs). IN: Proceedings of the 31st EMAC annual conference. Farhangmehr, M. (ed.) UNSPECIFIED.
Conference or Workshop Item
Mooi, Erik (2002). Strategic readiness:the ability to change channels. IN: 15th EIASM/EMAC Doctoral Colloquium. 2002-05-26 - 2002-05-28.
Qu, Riliang, Ennew, Christine T. and Sinclair, M. Thea (2002). Developing market orientation in China:the impact of the regulation and ownership structure. IN: Academy of Marketing Annual Conference 2002. 2002-07-02 - 2002-07-05.
Theoharakis, Vasilios and Vakratsas, Demetrios (2002). Information flow and the emergence of technological standards:the case of LANs. IN: 2002 INFORMS Marketing Science Conference. 2002-06-27 - 2002-06-30.
Book
Theoharakis, Vasilis, Tsoukas, H. and Mylonopoulos, Nikolaos A. (2002). Σύγχρονες τάσεις στη διαχείριση. Athens (GR): Kastaniotis.