Browse by Aston Author

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Number of items: 7.

Article

Greenley, Gordon E., Hooley, Graham J., Broderick, Amanda J. and Rudd, John M. (2004). Strategic planning differences among multiple stakeholder orientation profiles. Journal of Strategic Marketing, 12 (3), pp. 163-182.

Book Section

Chamberlain, Laura and Broderick, Amanda J. (2005). A categorisation of threat appeals. IN: Proceedigns of the 34th European Marketing Academy Conference. UNSPECIFIED.

Broderick, Amanda and Lee, Nick J. (2003). The creation and evaluation of consumption-related interpersonal communication through on-line communities. IN: Proceedings of Academy of Marketing conference 2003. Farrell, Andrew; Lee, Nick and Lings, Ian (eds) UNSPECIFIED.

Broderick, Amanda, Lee, Nick J. and Brown, J. (2002). On-line consumer networks:creating organisational value through virtual communities. IN: Joint Research Symposium Proceedings. UNSPECIFIED.

Conference or Workshop Item

Morgan, K., Broderick, Amanda J. and Lee, Nick J. (2001). Consumer affiliation in the virtual marketplace. IN: British Academy of Management Conference 2001. 2001-09-05 - 2001-09-07.

Saunders, J., Broderick, A. and Melewar, T.C. (2001). The moderating effects of marketing mix universals:modelling a holistic framework for international decision-making. IN: 30th European Marketing Academy Conference. 2001-05-08 - 2001-05-11.

Thesis

Broderick, Andrew J. (1981). Control of fungal morphology in continuous culture. PHD thesis, Aston University.

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