Browse by Aston Author

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Number of items: 6.

Book Section

Chamberlain, Laura and Broderick, Amanda J. (2005). A categorisation of threat appeals. IN: Proceedigns of the 34th European Marketing Academy Conference. UNSPECIFIED.

Broderick, Amanda and Lee, Nick J. (2003). The creation and evaluation of consumption-related interpersonal communication through on-line communities. IN: Proceedings of Academy of Marketing conference 2003. Farrell, Andrew; Lee, Nick and Lings, Ian (eds) UNSPECIFIED.

Broderick, Amanda, Lee, Nick J. and Brown, J. (2002). On-line consumer networks:creating organisational value through virtual communities. IN: Joint Research Symposium Proceedings. UNSPECIFIED.

Conference or Workshop Item

Morgan, K., Broderick, Amanda J. and Lee, Nick J. (2001). Consumer affiliation in the virtual marketplace. IN: British Academy of Management Conference 2001. 2001-09-05 - 2001-09-07.

Saunders, J., Broderick, A. and Melewar, T.C. (2001). The moderating effects of marketing mix universals:modelling a holistic framework for international decision-making. IN: 30th European Marketing Academy Conference. 2001-05-08 - 2001-05-11.

Thesis

Broderick, Andrew J. (1981). Control of fungal morphology in continuous culture. PHD thesis, Aston University.

This list was generated on Tue Jun 25 02:03:51 2019 BST.