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Number of items: 13.

Article

Theoharakis, Vasilios, Vakratsas, Demetrios and Wong, Veronica W.Y. (2007). Market-level information and the diffusion of competing technologies:an exploratory analysis of the LAN industry. Research policy, 36 (5), pp. 742-757.

Ackfeldt, Anna-Lena and Wong, Veronica (2006). The antecedents of prosocial service behaviours:an empirical investigation. Service Industries Journal, 26 (7), pp. 727-745.

Saunders, John, Wong, Veronica, Stagg, Chris and Fontan, Mariadel M.S. (2005). How screening criteria change during brand development. Journal of Product and Brand Management, 14 (4), pp. 239-249.

Shu, Shih-Tung, Wong, Veronica and Lee, Nick J. (2005). The effects of external linkages on new product innovativeness:an examination of moderating and mediating influences. Journal of Strategic Marketing, 13 (3), pp. 199-218.

Theoharakis, Vasilios, Vakratsas, Demetrios and Wong, Veronica W.Y. (2004). The relationship between market share and information in a high-tech industry. Review of marketing science, 2 (3), pp. 69-82.

Hooley, Graham J., Greenley, Gordon E. and Wong, Veronica (2003). Marketing: a history of the next decade. Journal of Marketing Management, 19 (5/6), pp. 517-522.

Theoharakis, Vasilios and Wong, Veronica (2002). Marking high-technology market evolution through the foci of market stories:the case of local area networks. Journal of Product Innovation management, 19 (6), pp. 400-411.

Stagg, Chris, Saunders, John and Wong, Veronica (2002). Go/no-go criteria during grocery brand development. Journal of Product and Brand Management, 11 (7), pp. 459-482.

Book Section

Ackfeldt, Anna-Lena and Wong, Veronica (2005). The effect of management strategies on employee attitudes and service behaviours:an illustrative case study. IN: UNSPECIFIED BAM conference . British Academy of Management.

Theoharakis, Vasilios, Wong, Veronica and Vakratsas, Demetrios (2004). The role of market information in the diffusion of competing technology standards. IN: Proceedings of the Marketing Science Conference. UNSPECIFIED.

Theoharakis, Vasilios, Vakratsas, Demetrios and Wong, Veronica (2002). Hype and the emergence of technological standards:the case of Local Area Networks (LANs). IN: UNSPECIFIED Farhangmehr, M. (ed.) UNSPECIFIED.

Conference or Workshop Item

Mayondo, F., Wong, V. and Hooley, Graham J. (2006). Coaligning business orientations, resources and capabilities: implications for organizational performance. IN: Advancing Theory, Maintaining Relevance: Proceedings of Australian & New Zealand Marketing Academy (ANZMAC) Annual Conference. 2006-12-04 - 2006-12-06.

Book

Wong, Veronica, Saunders, John A., Kotler, Philip and Armstrong, Gary (2002). Marketing:podręcznik europejski. Polskie Wydawnictwo Ekonomiczne.

This list was generated on Sat Jan 19 01:01:20 2019 GMT.