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Number of items: 7.

Article

Theoharakis, Vasilios, Vakratsas, Demetrios and Wong, Veronica W.Y. (2007). Market-level information and the diffusion of competing technologies:an exploratory analysis of the LAN industry. Research policy, 36 (5), pp. 742-757.

Theoharakis, Vasilios, Vakratsas, Demetrios and Wong, Veronica W.Y. (2004). The relationship between market share and information in a high-tech industry. Review of marketing science, 2 (3), pp. 69-82.

Hooley, Graham J., Greenley, Gordon E. and Wong, Veronica (2003). Marketing: a history of the next decade. Journal of Marketing Management, 19 (5/6), pp. 517-522.

Theoharakis, Vasilios and Wong, Veronica (2002). Marking high-technology market evolution through the foci of market stories:the case of local area networks. Journal of Product Innovation management, 19 (6), pp. 400-411.

Stagg, Chris, Saunders, John and Wong, Veronica (2002). Go/no-go criteria during grocery brand development. Journal of Product and Brand Management, 11 (7), pp. 459-482.

Book Section

Theoharakis, Vasilios, Vakratsas, Demetrios and Wong, Veronica (2002). Hype and the emergence of technological standards:the case of Local Area Networks (LANs). IN: Proceedings of the 31st EMAC annual conference. Farhangmehr, M. (ed.) UNSPECIFIED.

Book

Wong, Veronica, Saunders, John A., Kotler, Philip and Armstrong, Gary (2002). Marketing:podręcznik europejski. Warszawa (PL): Polskie Wydawnictwo Ekonomiczne.

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