Browse by Aston Author

2016

Santos-Vijande, María Leticia; Rudd, John and López-Sánchez, José Ángel (2016). Frontline employees' collaboration in industrial service innovation:routes of co-creation's effects on new service performance. Journal of the Academy of Marketing Science, 44 (3), pp. 350-375.

2014

Gupta, Soumitra; Rudd, John and Lee, Nick (2014). Business sustainability through successful integration of marketing and operations. Industrial Marketing Management, 43 (1), pp. 3-5.

2013

Gilliland, David and Rudd, John (2013). Control of electronic channel affiliates:an exploratory study and research propositions. Journal of Business Research, 66 (12), pp. 2650-2656.

Sood, Aarti; Rudd, John and Farrell, Andrew (2013). What does "good" look like? A three-country examination of marketing practice. IN: EMAC 2013 : 42nd annual EMAC conference. Sezgin, Selime; Karaosmanoglu, Elif and Elmadag Bas, Ayse B. (eds) UNSPECIFIED.

2012

Sibai, Olivier; De Valck, Kristine; Rudd, John and Farrell, Andrew (2012). Conflicts and online community social capital:the influence of conflict management practices. IN: 7th Consumer Culture Theory (CCT) Conference. Oxford: UNSPECIFIED.

Rudd, John (2012). "Marketing is all about T-shirts and posters - right?". IN: Ready for change? Transition through turbulence to reformation and transformation. Heimer-Rathbone, Cora L. (ed.) Basingstoke (UK): Palgrave Macmillan.

Parkes, Geoff and Rudd, John (2012). ‘I know you are satisfied but did you learning anything’:use of video in marketing case study tutorials. IN: Good practice guide in learning and teaching. Green, Julie and Higson, Helen (eds) Good practice guide in learning and teaching . Aston University.

2011

Shepherd, Neil and Rudd, John (2011). Strategic decision implementation. IN: British Academy of Management Conference 2011. Aston University, 2011-09-12 - 2011-09-15.

2010

Shepherd, Neil; Rudd, John and Greenley, Gordon (2010). Strategic decision making in small businesses:implications for strategic flexibility and strategic adaptation. IN: 30th SMS annual international conference. 2010-09-12 - 2010-09-12.

2009

Larsen, Fridrik; Greenley, Gordon; Palmer, Mark and Rudd, John (2009). Brands and branding of commodities, a case from the electricity sector. Rannsóknir í félagsvísindum, 10 , pp. 207-220.

2008

Larsen, Fridrik; Greenley, Gordon; Palmer, Mark and Rudd, John (2008). Commodity branding:a review, conceptualization and research agenda. Rannsóknir í félagsvísindum, 9 , pp. 149-162.