Browse by Aston Author

Weller, Ingo, Süß, Julian, Evanschitzky, Heiner and von Wangenheim, Florian (2020). Transformational Leadership, High-Performance Work System Consensus, and Customer Satisfaction. Journal of Management, 46 (8), pp. 1469-1497.

Mohtar, Mozard, Rudd, John M and Evanschitzky, Heiner (2019). Clarifying the Brand Personality Construct in Malaysia. Journal of Consumer Marketing, 36 (7), pp. 869-884.

Benoit, Sabine, Evanschitzky, Heiner and Teller, Christoph (2019). Retail format selection in on-the-go shopping situations. Journal of Business Research, 100 , pp. 268-278.

Logkizidou, Maria, Bottomley, Paul, Angell, Rob and Evanschitzky, Heiner (2019). Why Museological Merchandise Displays Enhance Luxury Product Evaluations:An Extended Art Infusion Effect. Journal of Retailing, 95 (1), pp. 67-82.

Schaarschmidt, Mario, Walsh, Gianfranco and Evanschitzky, Heiner (2018). Customer Interaction and Innovation in Hybrid Offerings:Investigating Moderation and Mediation Effects for Goods and Services Innovation. Journal of Service Research, 21 (1), pp. 119-134.

Evanschitzky, Heiner and Goergen, Marc (2018). Looking Forward, Looking Back:British Journal of Management 2000–2015. British Journal of Management, 29 (1), pp. 3-9.

Bottger, Tim, Rudolph, Thomas, Evanschitzky, Heiner and Pfrang, Thilo (2017). Customer inspiration:Conceptualization, scale development, and validation. Journal of Marketing, 81 (6), pp. 116-131.

Evanschitzky, Heiner, Malhotra, Neeru, v. Wangenheim, Florian and Lemon, Katherine N. (2017). Antecedents of peripheral services cross-buying behavior. Journal of Retailing and Consumer Services, 36 , pp. 218-224.

Taheri, Babak, Coelho, Filipe J., Sousa, Carlos M.P. and Evanschitzky, Heiner (2017). Mood regulation, customer participation, and customer value creation in hospitality services. International Journal of Contemporary Hospitality Management, 29 (12), pp. 3063-3081.

Glanfield, Keith, Saunders, John, Evanschitzky, Heiner and Rudd, John M. (2017). Corporate identity at the stakeholder group level. International Studies of Management and Organization, 47 (2), pp. 135-158.

Boulay, Jacques, Caemmerer, Barbara, Evanschitzky, Heiner and Duniach, Krista (2016). Growth, uniformity, local responsiveness, and system-wide adaptation in multiunit franchising. Journal of Small Business Management, 54 (4), pp. 1193-1205.

Eisend, Martin, Evanschitzky, Heiner and Gilliland, David I. (2016). The influence of organizational and national culture on new product performance. Journal of Product Innovation management, 33 (3), pp. 60-276.

Walsh, Gianfranco, Walgenbach, Peter, Evanschitzky, Heiner and Schaarschmidt, Mario (2016). Service productivity:what stops service firms from measuring it? Journal of Organisational Transformation and Social Change, 13 (1), pp. 5-25.

Sharma, Arun and Evanschitzky, Heiner (2016). Returns on key accounts:do the results justify the expenditures? Journal of Business and Industrial Marketing, 31 (2), pp. 174-182.

Eisend, Martin, Evanschitzky, Heiner and Calantone, Roger J. (2016). The relative advantage of marketing over technological capabilities in influencing new product performance:the moderating role of country institutions. Journal of International Marketing, 24 (1), pp. 41-56.

Blut, Markus, Evanschitzky, Heiner, Backhaus, Christof, Rudd, John and Marck, Michael (2016). Securing business-to-business relationships:the impact of switching costs. Industrial Marketing Management, 52 , pp. 82-90.

Evanschitzky, Heiner, Caemmerer, Barbara and Backhaus, Christof (2016). The franchise dilemma:entrepreneurial characteristics, relational contracting, and opportunism in hybrid governance. Journal of Small Business Management, 54 (1), pp. 279-298.

Evanschitzky, Heiner, Iyer, Gopalkrishnan R., Gopalakrishna Pillai, Kishore, Kenning, Peter and Schu¨tte, Reinhard (2015). Consumer trial, continuous use, and economic benefits of a retail service innovation:the case of the personal shopping assistant. Journal of Product Innovation management, 32 (3), pp. 459-475.

Nagengast, Liane, Evanschitzky, Heiner, Blut, Markus and Rudolph, Thomas (2014). New insights in the moderating effect of switching costs on the satisfaction-repurchase behavior link. Journal of Retailing, 90 (3), pp. 408-427.

Blut, Markus, Beatty, Sharon E., Evanschitzky, Heiner and Brock, Christian (2014). The impact of service characteristics on the switching costs-customer loyalty link. Journal of Retailing, 90 (2), pp. 275-290.

Schumann, Jan H., Wünderlich, Nancy V. and Evanschitzky, Heiner (2014). Spillover effects of service failures in coalition loyalty programs:the buffering effect of special treatment benefits. Journal of Retailing, 90 (1), pp. 111-118.

Evanschitzky, Heiner, Emrich, Oliver, Sangtani, Vinita, Ackfeldt, Anna-Lena, Reynolds, Kristy E. and Arnold, Marc J. (2014). Hedonic shopping motivations in collectivistic and individualistic consumer cultures. International Journal of Research in Marketing, 31 (3), pp. 335-338.

Evanschitzky, Heiner and Armstrong, J. Scott (2013). Research with in-built replications:comment and further suggestions for replication research. Journal of Business Research, 66 (9), pp. 1406-1408.

Brock, Christian, Blut, Markus, Evanschitzky, Heiner and Kenning, Peter (2013). Satisfaction with complaint handling:a replication study on its determinants in a business-to-business context. International Journal of Research in Marketing, 30 (3), pp. 319-322.

Punjaisri, Khanyapuss, Evanschitzky, Heiner and Rudd, John (2013). Aligning employee service recovery performance with brand values:the role of brand-specific leadership. Journal of Marketing Management, 29 (9-10), pp. 981-1006.

Pokorska, Joanna, Farrell, Andrew, Evanschitzky, Heiner and Pillai, Kishore (2013). Relationship fading in business-to-consumer context. IN: EMAC 2013 : 42nd annual EMAC conference. Sezgin, Selime; Karaosmanoglu, Elif and Elmadag Bas, Ayse B. (eds) TUR: UNSPECIFIED.

Brock, Christian, Blut, Markus, Evanschitzky, Heiner, Ahlert, Dieter and Kenning, Peter (2011). Kundenbindung von Noncomplainern:Neue Aspekte des Beschwerdemanagement. Zeitschrift für Betriebswirtschaft, 81 (sh 021), pp. 57-76.

Jaakkola, Matti, Möller, Kristian, Parvinen, Petri, Evanschitzky, Heiner and Mühlbacher, Hans (2010). Strategic marketing and business performance:a study in three European 'engineering countries'. Industrial Marketing Management, 39 (8), pp. 1300-1310.

Brock, Christian, Evanschitzky, Heiner, Blut, Markus, Kenning, Peter and Ahlert, Martin (2010). Beschwerdemanagement im B2B-Sektor:Replikation und Erweiterung. Die Betriebswitschaft, 70 (1), pp. 25-40.

Evanschitzky, Heiner and Armstrong, J. Scott (2010). Replications of forecasting research. International Journal of Forecasting, 26 (1), pp. 4-8.

Punjaisri, Khanyapuss, Evanschitzky, Heiner and Wilson, Alan (2009). Internal branding: an enabler of employees' brand-supporting behaviours. Journal of Service Management, 20 (2), pp. 209-226.

Vogel, Verena, Evanschitzky, Heiner and Ramaseshan, B. (2008). Customer equity drivers and future sales. Journal of Marketing, 72 (6), pp. 98-108.

Punjaisri, Khanyapuss, Wilson, Alan and Evanschitzky, Heiner (2008). Exploring the influences of internal branding on employees' brand promise delivery. Journal of Relationship Marketing, 7 (4), pp. 407-424.

Evanschitzky, Heiner, Tönnis, Sabine, Woisetschläger, David M. and Ahlert, Dieter (2007). Der Einfluss von Preiserhöhungen auf Konsumenteneinstellungen:Eine Experimentelle Studie. Thexis, 4 , pp. 7-11.

Ahlert, Dieter and Evanschitzky, Heiner (2006). Multi-Channel-Management im Spannungsfeld von Kundenzufriedenheit und Organisation. Thexis, 4 , pp. 21-25.