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Article
Andrews, Daniel, Dmitrijeva, Jekaterina, Ziaee Bigdeli, Ali and Baines, Timothy S (2018). Snakes and Ladders in Servitization:Using a Game to Capture Inhibitors and Enablers of Transformation. Research Technology Management, 61 (6), pp. 37-47.
Shi, Victor Guang, Baines, Tim, Baldwin, James, Ridgway, Keith, Petridis, Panagiotis, Ziaee Bigdeli, Ali, Uren, Victoria and Andrews, Daniel (2017). Using gamification to transform the adoption of servitization. Industrial Marketing Management, 63 , pp. 82-91.
Book Section
Andrews, Daniel, Petridis, Panagiotis, Baines, Timothy S, Ziaee Bigdeli, Ali, Shi, Victor Guang, Baldwin, James S. and Ridgway, Keith (2017). Gamification to Engage Manufacturers with Servitization. IN: Advances in Manufacturing Technology XXXI. Gao, James; El Souri, Mohammed and Keates, Simeon (eds) Netherlands: IOS Press BV.
Andrews, Daniel, Baines, Tim, Hall, Jessica and Woods, Tony (2017). Unlock your insight:employing a gamified app to engage manufacturers with servitization. IN: EurOMA 2017. GBR: UNSPECIFIED.
Uren, Victoria, Andrews, Daniel, Fitzpatrick, Steve and Pitchford, Steve (2015). Majestic Gamification:a case study in the adoption of a service innovation. IN: Strategic industrial applications of games and gamification. Baines, Tim; Petridis, Panagiotis and Ridgway, Keith (eds) GBR: Aston University.
Conference or Workshop Item
Andrews, Daniel, Baines, Timothy S, Ziaee Bigdeli, Ali, Petridis, Panagiotis, Shi, Victor Guang, Baldwin, James S. and Ridgway, Keith (2018). The Service Transformation Game:Snakes and Ladders to Advanced Services. IN: 25th International EurOMA Conference. 2018-06-24 - 2018-06-26.
Andrews, Daniel, Baines, Timothy S, Ziaee Bigdeli, Ali and Beltagui, Ahmad (2018). Telling Tales of Transformation:Towards a Prescriptive Framework for Storytelling to Engage Stakeholders with Advanced Services. IN: 25th International EurOMA Conference. 2018-06-24 - 2018-06-26.
Book
Andrews, Daniel (2017). Gamification systems development: a practical guide. Birmingham (UK): Aston University.