Gamification to Engage Manufacturers with Servitization


Servitization can include many kinds of processes and outcomes depending upon the contexts in which it occurs. This means that servitization is difficult to model accurately in simulations. Games, on the other hand, prioritize the provision of engaging experiences for participants over modelling realistic processes, while Serious Games can combine elements of both games and simulations. Gamification is a more recent term than either ‘simulation’ or ‘serious game’ that has been retrospectively used to describe the process of combining game elements with simulation models to create serious games. As the knowledge base of servitization is quite broad, and specific processes of transformation have yet to be verified, serious games and gamification may be more suited to engaging manufacturers with servitization than simulations. Having co-created several gamified software applications based on servitization, we discuss our findings in relation to this process.

Divisions: College of Business and Social Sciences > Aston Business School
College of Business and Social Sciences > Aston Business School > Operations & Information Management
College of Business and Social Sciences > Aston Business School > Advanced Services Group
Additional Information: Copyright: IOS Press The final publication is available at IOS Press through Funding: EPSRC Grants Ref EP/K014064/1, EP/K014072/1, EP/K014080/1 ‘Transforming the adoption of Product-Service Systems through innovations in applied gaming technology’
Uncontrolled Keywords: Servitization,Gamification,Software
ISBN: 978-1-61499-791-7, 978-1-61499-792-4
Last Modified: 13 May 2024 07:38
Date Deposited: 20 Oct 2017 14:55
PURE Output Type: Conference contribution
Published Date: 2017-09-01
Accepted Date: 2017-09-01
Authors: Andrews, Daniel (ORCID Profile 0000-0001-8347-0267)
Petridis, Panagiotis (ORCID Profile 0000-0003-3593-8261)
Baines, Timothy S (ORCID Profile 0000-0002-7518-2967)
Ziaee Bigdeli, Ali (ORCID Profile 0000-0002-8128-0918)
Shi, Victor Guang
Baldwin, James S.
Ridgway, Keith



Version: Accepted Version

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