Andrews, Daniel, Baines, Timothy S, Ziaee Bigdeli, Ali, Petridis, Panagiotis, Shi, Victor Guang, Baldwin, James S. and Ridgway, Keith (2018). The Service Transformation Game:Snakes and Ladders to Advanced Services. IN: 25th International EurOMA Conference. 2018-06-24 - 2018-06-26.
Abstract
This paper presents a game that engages players with the transformation processes involved in servitization. We have developed a workshop activity using this game for senior executives from large enterprises and SMEs, which encourages participants to explore transformation processes. The activity employs a board game reminiscent of Snakes and Ladders. Transformation steps are assigned to the squares on the board, and enablers and inhibitors are associated with ladders and snakes respectively. The game encourages reflective learning by asking players to assign their own perceived barriers and enablers to the snakes and ladders, based upon their own experiences.
Divisions: | College of Business and Social Sciences > Aston Business School > Operations & Information Management College of Business and Social Sciences > Aston Business School > Advanced Services Group College of Business and Social Sciences > Aston Business School |
---|---|
Additional Information: | © 2018 the Authors |
Event Title: | 25th International EurOMA Conference |
Event Type: | Other |
Event Dates: | 2018-06-24 - 2018-06-26 |
Last Modified: | 29 Nov 2023 14:15 |
Date Deposited: | 16 Oct 2018 13:33 | PURE Output Type: | Paper |
Published Date: | 2018 |
Authors: |
Andrews, Daniel
Baines, Timothy S Ziaee Bigdeli, Ali Petridis, Panagiotis Shi, Victor Guang Baldwin, James S. Ridgway, Keith |