The Service Transformation Game:Snakes and Ladders to Advanced Services


This paper presents a game that engages players with the transformation processes involved in servitization. We have developed a workshop activity using this game for senior executives from large enterprises and SMEs, which encourages participants to explore transformation processes. The activity employs a board game reminiscent of Snakes and Ladders. Transformation steps are assigned to the squares on the board, and enablers and inhibitors are associated with ladders and snakes respectively. The game encourages reflective learning by asking players to assign their own perceived barriers and enablers to the snakes and ladders, based upon their own experiences.

Divisions: College of Business and Social Sciences > Aston Business School > Operations & Information Management
College of Business and Social Sciences > Aston Business School > Advanced Services Group
College of Business and Social Sciences > Aston Business School
Additional Information: © 2018 the Authors
Event Title: 25th International EurOMA Conference
Event Type: Other
Event Dates: 2018-06-24 - 2018-06-26
Uncontrolled Keywords: Gamification,Organizational change,Servitization
Last Modified: 21 May 2024 07:18
Date Deposited: 16 Oct 2018 13:33
PURE Output Type: Paper
Published Date: 2018
Authors: Andrews, Daniel (ORCID Profile 0000-0001-8347-0267)
Baines, Timothy S (ORCID Profile 0000-0002-7518-2967)
Ziaee Bigdeli, Ali (ORCID Profile 0000-0002-8128-0918)
Petridis, Panagiotis (ORCID Profile 0000-0003-3593-8261)
Shi, Victor Guang
Baldwin, James S.
Ridgway, Keith



Version: Accepted Version

| Preview

Export / Share Citation


Additional statistics for this record