Telling Tales of Transformation:Towards a Prescriptive Framework for Storytelling to Engage Stakeholders with Advanced Services


This paper presents a framework for the use of storytelling to accelerate the engagement of various stakeholders with organizational transformation. Though storytelling is associated with organizational change, and research into organizational storytelling is extensive, it has yet to be adapted into a method for the practicing storyteller. To fill this knowledge gap, a review of the literature is conducted, which informs a framework for organizational storytelling adopting the practitioner’s lens. This has been used in workshops with senior executives from large, small and medium-sized enterprises, who have expressed the need for stories to engage stakeholders with advanced services.

Divisions: College of Business and Social Sciences > Aston Business School > Operations & Information Management
College of Business and Social Sciences > Aston Business School > Advanced Services Group
College of Business and Social Sciences > Aston Business School
Additional Information: © 2018 The Authors
Event Title: 25th International EurOMA Conference
Event Type: Other
Event Dates: 2018-06-24 - 2018-06-26
Uncontrolled Keywords: Storytelling,Organizational change,Servitization
Last Modified: 17 May 2024 07:23
Date Deposited: 18 Oct 2018 08:53
PURE Output Type: Paper
Published Date: 2018
Authors: Andrews, Daniel (ORCID Profile 0000-0001-8347-0267)
Baines, Timothy S (ORCID Profile 0000-0002-7518-2967)
Ziaee Bigdeli, Ali (ORCID Profile 0000-0002-8128-0918)
Beltagui, Ahmad (ORCID Profile 0000-0003-2687-0971)



Version: Accepted Version

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