Unlock your insight:employing a gamified app to engage manufacturers with servitization


This paper discusses the creation and dissemination of the gamified software application Unlock Your Insight. The app is based on an original workshop activity designed to engage representatives from the manufacturing industry with research into servitization. Both the workshop activity and the app encourage participants and users to reflect upon their organization’s competitive strategy; comparing their current and future visions in relation to the competitiveness of their product, price or package that they offer their customers. We argue that the gamification and digitalization of the activity allowed servitization research to be disseminated further and more quickly than previously possible.

Dataset DOI: https://doi.org/10.17036/researchdata.aston.ac.uk.00000200
Divisions: College of Business and Social Sciences > Aston Business School
College of Business and Social Sciences > Aston Business School > Operations & Information Management
College of Business and Social Sciences > Aston Business School > Advanced Services Group
Additional Information: © 2017 The Authors Funding: EPSRC Grants Ref EP/K014064/1, EP/K014072/1, EP/K014080/1
Event Title: 24th EurOMA conference
Event Type: Other
Event Dates: 2017-07-01 - 2017-07-05
Uncontrolled Keywords: servitization,gamification,dissemination,strategy
PURE Output Type: Conference contribution
Published Date: 2017-07-05
Accepted Date: 2017-07-01
Authors: Andrews, Daniel (ORCID Profile 0000-0001-8347-0267)
Baines, Tim (ORCID Profile 0000-0002-7518-2967)
Hall, Jessica
Woods, Tony



Version: Accepted Version

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