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Number of items: 14.

Article

Fu, Guoqun; Saunders, John A. and Qu, Riliang (2009). Brand extensions in emerging markets:theory development and testing in China. Journal of Global Marketing, 22 (3), pp. 217-228.

Saunders, John A.; Jobber, David and Mitchell, Vince-Wayne (2006). The optimum prepaid monetary incentives for mail surveys. Journal of the Operational Research Society, 57 (10), pp. 1224-1230.

Bessant, J.; Birley, S.; Cooper, C.; Dawson, S.; Gennard, J.; Gardiner, M.; Grey, A.; Jones, P.; Mayer, M.; McGee, J.; Pidd, M.; Roley, G.; Saunders, John A. and Stark, A. (2003). The state of the field in UK management research: reflections of the Research Assessment Exercise (RAE) panel. British Journal of Management, 14 (1), pp. 51-68.

Laforet, Sylvie and Saunders, John A. How brand portfolios have changed:a study of grocery suppliers brands from 1994 to 2004. Journal of Marketing Management, 23 (1-2), pp. 39-58.

Jobber, David; Saunders, John A. and Mitchell, Vince-Wayne Prepaid monetary incentives on mail survey response. Journal of Business Research, 57 (1), pp. 21-25.

Monograph

Argyriou, Evmorfia; Saunders, John A.; Leeflang, P. and Verhoef, Peter C. (2009). Marketing's decline: a wild exaggeration? Working Paper. Chartered Institute of Marketing.

Conference or Workshop Item

Argyriou, Evmorfia; Leeflang, Peter; Saunders, John A. and Verhoef, Peter C. (2009). Marketing back in its place? IN: Academy of Marketing Annual Conference. 2009-07-07 - 2009-07-09.

Fu, Guoqun; Saunders, John A. and Qu, Riliang Brand extensions in emerging markets:theory development and testing in China. IN: 39th Academy of Marketing Conference. 2005-07-05 - 2005-07-07.

Book

Kotler, Philip; Armstrong, Gary; Wong, Veronica W.Y. and Saunders, John A. (2008). Principles of marketing. Financial Times/Prentice Hall.

Hooley, Graham J.; Saunders, John A. and Piercy, Nigel F. (2005). Estratégia de marketing e posicionamento competivo. Financial Times/Prentice Hall.

Wong, Veronica; Saunders, John A.; Kotler, Philip and Armstrong, Gary (2002). Marketing:podręcznik europejski. Polskie Wydawnictwo Ekonomiczne.

Kotler, Philip; Armstrong, Gary; Wong, Veronica W.Y. and Saunders, John A. (2001). Principles of marketing. Financial Times/Prentice Hall.

Hooley, Graham J.; Saunders, John A. and Piercy, Nigel F. (2001). Estratégia de marketing e posicionamento competitivo. Financial Times/Prentice Hall.

Hooley, Graham J.; Saunders, John A. and Piercy, Nigel F. Marketing strategy and competitive positioning. Financial Times/Prentice Hall.

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