Marketing: a history of the next decade

Hooley, Graham J., Greenley, Gordon E. and Wong, Veronica (2003). Marketing: a history of the next decade. Journal of Marketing Management, 19 (5/6), pp. 517-522.


The article discusses various reports published within the issue, including one by Movando et al. concerning marketing measures and constructs, and an article by Grandcolas et al. concerning research methodologies and the future of web-based survey research.

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Divisions: Aston Business School > Marketing & strategy
Aston University (General)
Additional Information: JMM Special Issue
Uncontrolled Keywords: marketing,research methodologies,web-based survey research
Published Date: 2003-06-01
Authors: Hooley, Graham J.
Greenley, Gordon E.
Wong, Veronica


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