Browse by Aston Author

2010

Lee, Keon Bong and Wong, Veronica (2010). New product development proficiency and multi-country product rollout timeliness. International Marketing Review, 27 (1), pp. 28-54.

2009

Chou, Ting-Jui and Wong, Veronica (2009). Unravelling concealed cognitive structures:generalised linear modelling of hierarchical value maps. International Journal of Market Research, 51 (4), pp. 521-542.

2008

Kourogiorgas, Georgios; Despic, Ozren; Thanassoulis, Emmanuel and Wong, Veronica (2008). A case study on services upgrading prediction. IN: 30th Annual Marketing Science Conference. 2008-06-12 - 2008-06-14.

2006

Ackfeldt, Anna-Lena and Wong, Veronica (2006). The antecedents of prosocial service behaviours:an empirical investigation. Service Industries Journal, 26 (7), pp. 727-745.

2004

Kotler, Philip; Wong, Veronica; Saunders, John and Armstrong, Gary (2004). Principles of marketing. Financial Times/Prentice Hall.

Theoharakis, Vasilios; Wong, Veronica and Vakratsas, Demetrios (2004). The role of market information in the diffusion of competing technology standards. IN: Proceedings of the Marketing Science Conference. UNSPECIFIED.

2003

Hooley, Graham J.; Greenley, Gordon E. and Wong, Veronica (2003). Marketing: a history of the next decade. Journal of Marketing Management, 19 (5/6), pp. 517-522.

2002

Theoharakis, Vasilios and Wong, Veronica (2002). Marking high-technology market evolution through the foci of market stories:the case of local area networks. Journal of Product Innovation management, 19 (6), pp. 400-411.

Stagg, Chris; Saunders, John and Wong, Veronica (2002). Go/no-go criteria during grocery brand development. Journal of Product and Brand Management, 11 (7), pp. 459-482.

Theoharakis, Vasilios; Vakratsas, Demetrios and Wong, Veronica (2002). Hype and the emergence of technological standards:the case of Local Area Networks (LANs). IN: Proceedings of the 31st EMAC annual conference. Farhangmehr, M. (ed.) UNSPECIFIED.