Brand extensions in emerging markets:theory development and testing in China

Fu, Guoqun, Saunders, John A. and Qu, Riliang (2005). Brand extensions in emerging markets:theory development and testing in China. IN: 39th Academy of Marketing Conference. 2005-07-05 - 2005-07-07.
Divisions: Aston Business School > Marketing & strategy
Aston Business School > Marketing & strategy research group
Event Title: 39th Academy of Marketing Conference
Event Type: Other
Event Dates: 2005-07-05 - 2005-07-07
Published Date: 2005
Authors: Fu, Guoqun
Saunders, John A.
Qu, Riliang

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