Marketing strategy and competitive positioning

Hooley, Graham J.; Saunders, John A. and Piercy, Nigel F. Marketing strategy and competitive positioning. Financial Times/Prentice Hall.

Abstract

Marketing Strategy and Competitive Positioning deals with the process of developing and implementing a marketing strategy. The third edition focuses on competitive positioning at the heart of marketing strategy and includes in-depth discussion of the processes used in marketing to achieve competitive advantage.

Divisions: Aston Business School > Marketing & strategy
Aston University (General)
Additional Information: Translated in Chinese (9780273706977)
Uncontrolled Keywords: marketing strategy,competitive positioning,marketing,competitive advantage

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