Browse by Aston Author

Article

Theoharakis, Vasilios; Vakratsas, Demetrios and Wong, Veronica W.Y. Market-level information and the diffusion of competing technologies:an exploratory analysis of the LAN industry. Research policy, 36 (5), pp. 742-757.

Theoharakis, Vasilios; Vakratsas, Demetrios and Wong, Veronica W.Y. The relationship between market share and information in a high-tech industry. Review of marketing science, 2 (3), pp. 69-82.

Book

Kotler, Philip; Armstrong, Gary; Wong, Veronica W.Y. and Saunders, John A. (2008). Principles of marketing. Financial Times/Prentice Hall.

Kotler, Philip; Armstrong, Gary; Wong, Veronica W.Y. and Saunders, John A. Principles of marketing. Financial Times/Prentice Hall.