Marketing strategy:a history of the next decade

Rudd, John M. and Morgan, Robert (2003). Marketing strategy:a history of the next decade. Journal of Strategic Marketing, 11 (3), pp. 161-164.

Abstract

Editorial

Publication DOI: https://doi.org/10.1080/0965254032000133430
Divisions: Aston Business School > Marketing & strategy
Aston Business School > Marketing & strategy research group
Aston Business School > Economics finance & entrepreneurship
Additional Information: This is an Author's Accepted Manuscript of an article published in Rudd, J. M., & Morgan, R. (2003). Marketing strategy: a history of the next decade. Journal of strategic marketing, 11(3), 161-164. 2003 © Taylor & Francis, available online at: http://www.tandfonline.com/10.1080/0965254032000133430
Uncontrolled Keywords: marketing strategy
Full Text Link: http://www.tand ... 254032000133430
Related URLs:
Published Date: 2003
Authors: Rudd, John M.
Morgan, Robert

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