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Number of items: 21.

Article

Bascoul, Ganaël; Schmitt, Julien; Rasolofoarison, Dina; Chamberlain, Laura and Lee, Nick (2013). Using an experiential business game to stimulate sustainable thinking in marketing education. Journal of Marketing Education, 35 (2), pp. 168-180.

Atalay, A. Selin; Bodur, H. Onur and Rasolofoarison, Dina (2012). Shining in the center:central gaze cascade effect on product choice. Journal of Consumer Research, 39 (4), pp. 848-866.

Atalay, A. Selin; Bodur, H. Onur and Rasolofoarison, Dina (2012). Center of shelf attention:understanding the role of visual attention on product choice. [North American] Advances in Computer Research, 40 , pp. 809-810.

De Valck, Kristine; Kretz, Gachoucha and Rasolofoarison, Dina (2007). Show bizz becomes show buzz:how viral diffusion changes the traditional meaning-making process of a rising star. [European] Advances in Consumer Research, 8 , pp. 434-437.

Feiereisen, Stephanie; Rasolofoarison, Dina; de Valck, Kristine and Schmitt, Julien C. The end of stigma? Understanding the dynamics of legitimisation in the context of TV series consumption. [North American] Advances in Computer Research, 41 , pp. 246-247.

Book Section

Bascoul, Ganaël; Schmitt, Julien C. and Rasolofoarison, Dina (2015). Consumers’ biased perceptions of the environmental impact of products, and their influence on advertising efficiency. IN: The sustainable global marketplace. Conway Dato-on, Mary (ed.) Developments in marketing science: proceedings of the Academy of Marketing Science . Springer.

De Valck, Kristine and Rasolofoarison, Dina (2007). Show bizz becomes show buzz:how viral diffusion changes the traditional meaning-making process of a rising star. IN: Proceedings of the Consumer Culture Theory Conference, May 2007, Toronto. UNSPECIFIED.

Rasolofoarison, Dina Effets d’interaction de la fatigue du consommateur et de la complexité d’une publicité sur le processus de traitement de la publicité. IN: Actes du 24e Congres International de l'AFM - Vincennes, Mai 2008. UNSPECIFIED.

Rasolofoarison, Dina How consumer tiredness and ad complexity level affect consumers' visual processing of advertisements:an eye-tracking study. IN: Proceedings of the 38th European Marketing Academy Conference, May 2009, Nantes. UNSPECIFIED.

Rasolofoarison, Dina How fatigue and advertisement complexity affect consumers' advertising processing. IN: Proceedings of the 37th European Marketing Academy Conference, May 2008, Brighton. UNSPECIFIED.

Rasolofoarison, Dina Interaction effect of fatigue level and advertisement complexity on consumer's advertising processing. IN: 2008 AMA educators’ proceedings. Brown, James R. and Dant, Rajiv P. (eds) American Marketing Association.

Rasolofoarison, Dina Investigating tiredness and ad complexity effects on visual processing of advertisements:an eye-tracking study. IN: Proceedings of the Academy of Marketing Conference, July 2010, Coventry. UNSPECIFIED.

Schmitt, Julien and Rasolofoarison, Dina Les motivations pour le magasinage:démêler les impacts des motivations individuelles et des motivations liées au contexte. IN: Actes du 26e Congres International de l'AFM, Le Mans. UNSPECIFIED.

De Valck, Kristine and Rasolofoarison, Dina Les pratiques de co-création dans l’industrie de divertissement:une analyse critique des dynamiques du marche. IN: Actes du 25e Congrès International de l’AFM – Londres, 14 et 15 mai 2009. UNSPECIFIED.

Conference or Workshop Item

Feiereisen, Stephanie; Rasolofoarison, Dina; de Valck, Kristine and Schmitt, Julien C (2013). The end of stigma? Understanding the dynamics of legitimisation in the context of TV series consumption. IN: 2013 European conference of the Association for Consumer Research. CCIB Conference Centre, 2013-07-04 - 2013-07-06.

Schmitt, Julien and Rasolofoarison, Dina (2008). Disentangle contextual and permanent individual motivations:an application to shopping behavior. IN: Society for Consumer Psychology 2008 Winter Conference. 2008-02-21 - 2008-02-23.

Bascoul, Ganael; Schmitt, Julien and Rasolofoarison, Dina (2008). Disentangle contextual and permanent individual motivations:an application to shopping behavior. IN: 37th European Marketing Academy conference. 2008-05-27 - 2008-05-30.

Bascoul, Ganaël; Schmitt, Julien and Rasolofoarison, Dina Consumers' biased perceptions of the environmental impact of products:influence on advertising efficiency. IN: 40th Academy of Marketing Science Annual Conference. 2011-05-24 - 2011-05-27. (Unpublished)

Schmitt, Julien and Rasolofoarison, Dina Disentangling individual and contextual shopping motivations. IN: 40th Academy of Marketing Science Annual Conference. 2011-05-24 - 2011-05-27. (Unpublished)

Rasolofoarison, Dina Effect of fatigue on consumers' advertising processing. IN: Society for Consumer Psychology winter conference. 2008-02-21 - 2008-02-23.

Feiereisen, Stephanie; Rasolofoarison, Dina; Russell, Cristel A. and Jensen-Schau, Hope Narrative pace control practices in the digital age:how do people consume television (tv) series? IN: 44th European Marketing Academy Conference. 2015-05-27 - 2015-05-28.

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