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Number of items: 21.

Article

Bascoul, Ganaël; Schmitt, Julien; Rasolofoarison, Dina; Chamberlain, Laura and Lee, Nick (2013). Using an experiential business game to stimulate sustainable thinking in marketing education. Journal of Marketing Education, 35 (2), pp. 168-180.

Atalay, A. Selin; Bodur, H. Onur and Rasolofoarison, Dina (2012). Center of shelf attention:understanding the role of visual attention on product choice. [North American] Advances in Computer Research, 40 , pp. 809-810.

Atalay, A. Selin; Bodur, H. Onur and Rasolofoarison, Dina Shining in the center:central gaze cascade effect on product choice. Journal of Consumer Research, 39 (4), pp. 848-866.

De Valck, Kristine; Kretz, Gachoucha and Rasolofoarison, Dina Show bizz becomes show buzz:how viral diffusion changes the traditional meaning-making process of a rising star. [European] Advances in Consumer Research, 8 , pp. 434-437.

Feiereisen, Stephanie; Rasolofoarison, Dina; de Valck, Kristine and Schmitt, Julien C. The end of stigma? Understanding the dynamics of legitimisation in the context of TV series consumption. [North American] Advances in Computer Research, 41 , pp. 246-247.

Book Section

Rasolofoarison, Dina (2010). Investigating tiredness and ad complexity effects on visual processing of advertisements:an eye-tracking study. IN: Proceedings of the Academy of Marketing Conference, July 2010, Coventry. UNSPECIFIED.

Schmitt, Julien and Rasolofoarison, Dina (2010). Les motivations pour le magasinage:démêler les impacts des motivations individuelles et des motivations liées au contexte. IN: Actes du 26e Congres International de l'AFM, Le Mans. UNSPECIFIED.

Rasolofoarison, Dina (2009). How consumer tiredness and ad complexity level affect consumers' visual processing of advertisements:an eye-tracking study. IN: Proceedings of the 38th European Marketing Academy Conference, May 2009, Nantes. UNSPECIFIED.

De Valck, Kristine and Rasolofoarison, Dina (2009). Les pratiques de co-création dans l’industrie de divertissement:une analyse critique des dynamiques du marche. IN: Actes du 25e Congrès International de l’AFM – Londres, 14 et 15 mai 2009. UNSPECIFIED.

Rasolofoarison, Dina (2008). Effets d’interaction de la fatigue du consommateur et de la complexité d’une publicité sur le processus de traitement de la publicité. IN: Actes du 24e Congres International de l'AFM - Vincennes, Mai 2008. UNSPECIFIED.

Rasolofoarison, Dina (2008). How fatigue and advertisement complexity affect consumers' advertising processing. IN: Proceedings of the 37th European Marketing Academy Conference, May 2008, Brighton. UNSPECIFIED.

Rasolofoarison, Dina (2008). Interaction effect of fatigue level and advertisement complexity on consumer's advertising processing. IN: 2008 AMA educators’ proceedings. Brown, James R. and Dant, Rajiv P. (eds) American Marketing Association.

Bascoul, Ganaël; Schmitt, Julien C. and Rasolofoarison, Dina Consumers’ biased perceptions of the environmental impact of products, and their influence on advertising efficiency. IN: The sustainable global marketplace. Conway Dato-on, Mary (ed.) Developments in marketing science: proceedings of the Academy of Marketing Science . Springer.

De Valck, Kristine and Rasolofoarison, Dina Show bizz becomes show buzz:how viral diffusion changes the traditional meaning-making process of a rising star. IN: Proceedings of the Consumer Culture Theory Conference, May 2007, Toronto. UNSPECIFIED.

Conference or Workshop Item

Feiereisen, Stephanie; Rasolofoarison, Dina; Russell, Cristel A. and Jensen-Schau, Hope (2015). Narrative pace control practices in the digital age:how do people consume television (tv) series? IN: 44th European Marketing Academy Conference. 2015-05-27 - 2015-05-28.

Bascoul, Ganaël; Schmitt, Julien and Rasolofoarison, Dina (2011). Consumers' biased perceptions of the environmental impact of products:influence on advertising efficiency. IN: 40th Academy of Marketing Science Annual Conference. 2011-05-24 - 2011-05-27. (Unpublished)

Schmitt, Julien and Rasolofoarison, Dina (2011). Disentangling individual and contextual shopping motivations. IN: 40th Academy of Marketing Science Annual Conference. 2011-05-24 - 2011-05-27. (Unpublished)

Rasolofoarison, Dina (2008). Effect of fatigue on consumers' advertising processing. IN: Society for Consumer Psychology winter conference. 2008-02-21 - 2008-02-23.

Schmitt, Julien and Rasolofoarison, Dina Disentangle contextual and permanent individual motivations:an application to shopping behavior. IN: Society for Consumer Psychology 2008 Winter Conference. 2008-02-21 - 2008-02-23.

Bascoul, Ganael; Schmitt, Julien and Rasolofoarison, Dina Disentangle contextual and permanent individual motivations:an application to shopping behavior. IN: 37th European Marketing Academy conference. 2008-05-27 - 2008-05-30.

Feiereisen, Stephanie; Rasolofoarison, Dina; de Valck, Kristine and Schmitt, Julien C The end of stigma? Understanding the dynamics of legitimisation in the context of TV series consumption. IN: 2013 European conference of the Association for Consumer Research. CCIB Conference Centre, 2013-07-04 - 2013-07-06.

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