Disentangling individual and contextual shopping motivations

Schmitt, Julien and Rasolofoarison, Dina (2011). Disentangling individual and contextual shopping motivations. IN: 40th Academy of Marketing Science Annual Conference. 2011-05-24 - 2011-05-27. (Unpublished)

Abstract

Shopping motivations have been extensively studied in marketing literature. However, what research names motivations may represent two different constructs: depending on studies, they are defined either individual permanent characteristics depending on consumer personality (motivational trait), or temporary states of mind depending on consumption contexts (motivational states). The objective of this paper is to stress the difference between these two types of motivations and to disentangle their effects on consumer behavior.

Divisions: Aston Business School > Marketing & strategy
Aston Business School > Marketing & strategy research group
Event Title: 40th Academy of Marketing Science Annual Conference
Event Type: Other
Event Dates: 2011-05-24 - 2011-05-27
Published Date: 2011-05

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