Rasolofoarison, Dina (2008). Interaction effect of fatigue level and advertisement complexity on consumer's advertising processing. IN: 2008 AMA educators’ proceedings. Brown, James R. and Dant, Rajiv P. (eds) American Marketing Association.
|Divisions:||ASTON EPrints organisational structure > Schools_of_Study > Aston Business School > Marketing Group (ABS)|
|Event Title:||American Marketing Association summer educators' conference 2008|
|Event Dates:||2008-08-08 - 2008-08-11|