Interaction effect of fatigue level and advertisement complexity on consumer's advertising processing

Rasolofoarison, Dina Interaction effect of fatigue level and advertisement complexity on consumer's advertising processing. IN: 2008 AMA educators’ proceedings. Brown, James R. and Dant, Rajiv P. (eds) American Marketing Association.
Divisions: Aston Business School > Marketing & strategy
Event Title: American Marketing Association summer educators' conference 2008
Event Type: Other
Event Dates: 2008-08-08 - 2008-08-11

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