Center of shelf attention:understanding the role of visual attention on product choice

Atalay, A. Selin; Bodur, H. Onur and Rasolofoarison, Dina (2012). Center of shelf attention:understanding the role of visual attention on product choice. [North American] Advances in Computer Research, 40 , pp. 809-810.

Abstract

Two eye-tracking studies and an offline experiment explored the effect of central shelf location on attention and choice. Investigation of the attention process revealed that the central gaze cascade effect, progressively increasing attention focused on the central option predicted choice.

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