De Valck, Kristine and Rasolofoarison, Dina (2007). Show bizz becomes show buzz:how viral diffusion changes the traditional meaning-making process of a rising star. IN: Proceedings of the Consumer Culture Theory Conference, May 2007, Toronto. UNSPECIFIED.
|Divisions:||ASTON EPrints organisational structure > Schools_of_Study > Aston Business School > Marketing Group (ABS)|
|Additional Information:||Conference LocationToronto (CA)|
|Event Title:||2nd consumer culture theory conference|
|Event Dates:||2007-05-26 - 2007-05-27|