Show bizz becomes show buzz:how viral diffusion changes the traditional meaning-making process of a rising star

De Valck, Kristine and Rasolofoarison, Dina (2007). Show bizz becomes show buzz:how viral diffusion changes the traditional meaning-making process of a rising star. IN: UNSPECIFIED UNSPECIFIED.
Divisions: Aston Business School > Marketing & strategy
Aston Business School > Marketing & strategy research group
Additional Information: Conference LocationToronto (CA)
Event Title: 2nd consumer culture theory conference
Event Type: Other
Event Dates: 2007-05-26 - 2007-05-27
Published Date: 2007-05
Authors: De Valck, Kristine
Rasolofoarison, Dina ( 0000-0002-9885-3540)

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