Browse by Aston Author

2010

Lee, Nick J. and Greenley, Gordon E. (2010). Brief reflections. European Journal of Marketing, 44 (6), pp. 679-699.

Lings, Ian N. and Greenley, Gordon E. (2010). Internal market orientation and market/oriented behaviours. Journal of Service Management, 21 (3), pp. 321-343.

2009

Lings, Ian N. and Greenley, Gordon E. (2009). The impact of internal and external market orientations on firm performance. Journal of Strategic Marketing, 17 (1), pp. 41-53.

2007

Hooley, Graham J.; Kasper, H.; Bloemer, J. and Greenley, Gordon E. (2007). The complex relationship between market orientation and non-financial performance indicators: A multi-country study among services companies. IN: The 10th International Research Symposium on Service Excellence in Management. 2007-06-14 - 2007-06-17. (Unpublished)

2006

Kasper, H; Bloemer, J; Greenley, Gordon E.; Hooley, Graham J. and Matear, S. (2006). Generic strategies and market positions as moderators in the relationship between market orientation and (non-) financial performance: evidence from the UK, Australia, New Zealand, Ireland and Austria. IN: Proceedings of the European Marketing Academy (EMAC) Conference 2006 Athens, Greece, 2006. Avonlitis, George J.; Papavassiliou, Nikolaos and Papastathopoulou, Paulina (eds) European Marketing Academy.

2005

Greenley, Gordon E.; Hooley, Graham J. and Rudd, John M. (2005). Market orientation in a multiple stakeholder orientation context:implications for marketing capabilities and assets. Journal of Business Research, 58 (11), pp. 1483-1494.

Lings, Ian N. and Greenley, Gordon E. (2005). Measuring internal market orientation. Journal of Service Research, 7 (3), pp. 290-305.

Tuominin, M.; Matear, S.; Hyvonen, S.; Rajala, A.; Kajalo, S.; Moller, K.; Greenley, Gordon E. and Hooley, Graham J. (2005). Exploration and exploitation in innovation research:Resource positioning analysis in assessing firm profitability. IN: Proceedings of the 34th EMAC conference. UNSPECIFIED.

Tuominen, M.; Hyvonen, S.; Antilla, M.; Kajalo, S.; Rajala, A.; Moller, K.; Matear, S.; Greenley, Gordon E. and Hooley, Graham J. (2005). Exploration and exploitation in innovation research:resource positioning analysis in assessing firm profitability. Finanza Marketing E Produzione, 23 (3), pp. 78-86.

Tuominin, M.; Matear, S.; Hyvonen, S.; Rajala, A.; Moller, K.; Kajalo, S.; Greenley, Gordon E. and Hooley, Graham J. (2005). Market driven intangibles and sustainable performance advantages. IN: AMA Winter Educators' Proceedings. 2005-02-11 - 2005-02-14. (Unpublished)

Hooley, Graham J. and Greenley, Gordon E. (2005). The resource underpinnings of competitive positions. Journal of Strategic Marketing, 13 (2), pp. 93-116.

2004

Greenley, Gordon E.; Hooley, Graham J.; Broderick, Amanda J. and Rudd, John M. (2004). Strategic planning differences among multiple stakeholder orientation profiles. Journal of Strategic Marketing, 12 (3), pp. 163-182.

Combe, Ian and Greenley, Gordon E. (2004). Capabilities for strategic flexibility:a cognitive content framework. European Journal of Marketing, 38 (11-12), pp. 1456-1480.

Tuominin, M.; Hyvonen, S.; Greenley, Gordon E. and Hooley, Graham J. (2004). Managing B-to-B value chains through relational marketing resources. IN: Australia and New Zealand Marketing Academy Confrerence 2004. 2004-11-29 - 2004-12-01.

Tuominin, M.; Matear, S.; Hyvonen, S.; Rajala, A.; M?ller, K.; Kajalo, S.; Greenley, Gordon E. and Hooley, Graham J. (2004). Market driven intangibles: Critical indicators for firm performance superiority in small open economies. IN: Australian and New Zealand Marketing Academy Conference 2004. 2004-12-04 - 2004-12-06.

2003

Hooley, Graham J.; Greenley, Gordon E. and Wong, Veronica (2003). Marketing: a history of the next decade. Journal of Marketing Management, 19 (5/6), pp. 517-522.

Hooley, Graham J.; Fahy, John; Greenley, Gordon E.; Beracs, József; Fonfara, Krzysztof and Snoj, Boris (2003). Market orientation in the service sector of the transition economies of central Europe. European Journal of Marketing, 37 (1/2), pp. 86-106.

2002

Greenley, Gordon E. and Hooley, Graham J. (2002). Differences in marketing assets and capabilities among market leaders, challengers and followers. IN: Proceedings of the Academy of Marketing Annual Conference. Tynan, C. (ed.) UNSPECIFIED.

2001

Greenley, Gordon E.; Hooley, Graham J.; Attia, S. and Fahy, J. (2001). Creating sustainable competitive positions in an e-business: Up the Amazon without a paddle? IN: 30th European Marketing Academy Conference. 2001-05-08 - 2001-05-11.

Hooley, Graham J.; Greenley, Gordon E.; Fahy, J. and Cadogan, J. (2001). Market-focused resources, competitive positioning and firm performance. IN: Academy of Marketing Conference 2001. 2001-07-02 - 2001-07-04. (Unpublished)

Hooley, Graham J.; Greenley, Gordon E.; Cadogan, J.; Muhlbacker, H. and Fahy, J. (2001). Towards a measure of marketing resource styles. IN: Proceedings ANZMAC Conference. 2001-12-01 - 2001-12-05. (Unpublished)