Market-focused resources, competitive positioning and firm performance

Hooley, Graham J.; Greenley, Gordon E.; Fahy, J. and Cadogan, J. (2001). Market-focused resources, competitive positioning and firm performance. IN: Academy of Marketing Conference 2001. 2001-07-02 - 2001-07-04. (Unpublished)
Divisions: Aston Business School > Marketing & strategy
Aston University (General)
Event Title: Academy of Marketing Conference 2001
Event Type: Other
Event Dates: 2001-07-02 - 2001-07-04
Published Date: 2001

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