Differences in marketing assets and capabilities among market leaders, challengers and followers

Greenley, Gordon E. and Hooley, Graham J. (2002). Differences in marketing assets and capabilities among market leaders, challengers and followers. IN: Proceedings of the Academy of Marketing Annual Conference. Tynan, C. (ed.) UNSPECIFIED.
Divisions: Aston Business School > Marketing & strategy
Aston University (General)
Additional Information: Academy of Marketing Annual Conference, Nottingham (UK), 2-5 July 2002
Published Date: 2002
Authors: Greenley, Gordon E.
Hooley, Graham J.

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