Measurement invariance of marketing instruments: Implications for cross country studies

Gabbott, M.; Mavondo, F.; Tsarenko, Y.; Hooley, Graham J. and Greenley, Gordon Measurement invariance of marketing instruments: Implications for cross country studies. IN: Proceedings of Academy of Marketing Annual Conference. 2003-07-01.
Divisions: Aston Business School > Marketing & strategy
Aston University (General)
Event Title: Proceedings of Academy of Marketing Annual Conference
Event Type: Other
Event Dates: 2003-07-01

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