Measurement invariance of marketing instruments: Implications for cross country studies

Gabbott, M., Mavondo, F., Tsarenko, Y., Hooley, Graham J. and Greenley, Gordon (2003). Measurement invariance of marketing instruments: Implications for cross country studies. IN: Proceedings of Academy of Marketing Annual Conference. 2003-07-01.
Divisions: Aston Business School > Marketing & strategy
Aston University (General)
Event Title: Proceedings of Academy of Marketing Annual Conference
Event Type: Other
Event Dates: 2003-07-01
Published Date: 2003
Authors: Gabbott, M.
Mavondo, F.
Tsarenko, Y.
Hooley, Graham J.
Greenley, Gordon

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