A scale for measuring marketing capabilities

Hooley, Graham J.; Greenley, Gordon and Fahy, J. (2002). A scale for measuring marketing capabilities. IN: 31st EMAC annual conference. 2002-05-28 - 2002-05-31.
Divisions: Aston Business School > Marketing & strategy
Aston University (General)
Event Title: 31st EMAC annual conference
Event Type: Other
Event Dates: 2002-05-28 - 2002-05-31
Published Date: 2002

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